Media Monitoring & Analytics Associate

McCormick & Company; Cockeysville (MD); Hybrid; USD 63,250 - 110,680; Full time

Benefits offered by this job

401k

Health insurance

Paid time off

Career growth opportunities

Flexibility and support for diverseライ

Job summary

McCormick & Company is hiring a Media Monitoring & Analytics Specialist in a Hybrid role at our Global Headquarters in Hunt Valley, Maryland. You will monitor, track, and report brand mentions globally across earned, owned, and paid media.

You will maintain data from searches to support the Global Communications team, serve as the main contact for social listening, crisis monitoring, and trend spotting, and analyze scorecard metrics across media channels for internal stakeholders.

Qualifications

• BA/BS degree in Marketing/Communications, Digital Media, Public Relations, or related field.
• 2 years experience with media monitoring tools and dashboards.
• Expert in setting up and maintaining Boolean Queries.
• Excellent analytical, communication and organization skills. Proficiency with MS Excel, Power Point & Word.
• Experience using Brandwatch, Cision and Tableau is a plus.

Responsibilities

• Global Social Listening: monitor owned and paid social media for brand mentions, comments, direct messages, etc.
• Summarize findings and generate reports on key issues, audience sentiments, and volume of conversation.
• Analyze insights and report back to stakeholders on key learnings.
• Utilize social listening platforms to identify latest global issues and trends in the food/CPG industry.
• Build, maintain and update search queries and dashboards using Boolean operators and keywords.

Skills

Media monitoring

Boolean queries

MS Excel

PowerPoint

Word

Education

BA/BS in Marketing/Communications/Digital Media/PR

BA in Marketing/Communications/Data Analytics or related (preferred)

Tools

Brandwatch

Cision

Tableau

Job description

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

We are looking to hire a Media Monitoring & Analytics Specialist immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.

What We Bring To The Table

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices

Position Summary

The Media Monitoring & Analytics Specialist will be responsible for monitoring, tracking, and reporting all earned, owned, and paid media brand mentions globally. This position is responsible for maintaining and aggregating data from searches to efficiently support and alert the Global Communications team. This role will serve as the main point of contact for ongoing and timely global social listening and media monitoring (including day-to-day monitoring, crisis situations and proactive trend spotting). This position will also analyze and report on key media scorecard metrics for external platforms and employee engagement across internal platforms.

Key Responsibilities

• Global Social Listening: monitor owned and paid social media for brand mentions, comments, direct messages, etc. (including but not limited to social media, YouTube, Glassdoor, news outlets, blogs and other digital mediums). Monitor brands, leaders' and social media accounts for unusual activities.
• Monitor global earned media for brand mentions, financial performance, rankings, etc. (news outlets, blogs, online forums, and traditional media sources such as broadcast tv and audio). Monitor and track all coverage (including but not limited to press releases, interviews and feature stories) for both McCormick and the competitive and peer landscape.
• Summarize findings and generate reports on key issues, audience sentiments, volume of conversation, etc. Report out on key monthly, quarterly and yearly scorecard metrics across media channels. Analyze and aggregate insights from data for future communications. Measure impact of communication activities and report back to stakeholders on key learnings.
• Utilize social listening platforms to proactively track and identify the latest global issues and trends related to the food and CPG industry. Assess impact of socioeconomic events and platform trends.
• Build, maintain and update search queries and dashboards using Boolean operators and key words related to McCormick. Determine dashboard refresh cycle requirements and SOPs for monitoring.

Qualifications

• BA/BS degree in Marketing/Communications, Digital Media, Public Relations, or related field
• 2 years previous experience with media monitoring tools and setting up dashboards.
• Expert in setting up and maintaining Boolean Queries.
• Excellent analytical, communication and organization skills. Proficiency with MS Excel, Power Point & Word.
• Demonstrated ability to multitask effectively and meet competing deadlines.
• Must maintain high level of attention to detail and desire to improve the status quo.
• Knowledge of technical activities and procedures to perform duties.
• Understands how duties contribute to the work of the team.
• Exercises discretion regarding data points and method of evaluation.
• Decision making, self confidence, effective communication, and collaboration.
• Technical-Technical / Functional Proficiency Professional-High Performance / Achieving Results
• BA in Marketing, Communications, Data Analytics or related (preferred)
• Experience using Brandwatch, Cision and Tableau is a plus.

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.

Base Salary

63,250 - 110,680

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program .

In Addition To a Competitive Compensation Package, Permanent Employees Of McCormick Are Eligible For Our Extensive Total Rewards Programs That Include

• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.