Director, Marketing

McCormick & Company; Cockeysville (MD); Hybrid; USD 140,610 - 253,080; Full time

Benefits offered by this job

Competitive compensation

Comprehensive health plans

Career growth opportunities

Tuition assistance

Family-friendly benefits

Job summary

McCormick & Company is seeking a Director of Marketing based at our Global Headquarters in Hunt Valley, Maryland. This hybrid eligible position requires you to lead brand strategy and integrated marketing campaigns for McCormick and Club House brands.

The ideal candidate will have at least 10 years of marketing experience, predominantly in CPG, and possess strong leadership capabilities. Benefits include competitive salary and comprehensive health plans.

Qualifications

• 10+ years of experience in marketing, with 5+ years in brand marketing leadership.
• Extensive experience with integrated marketing in CPG, preferably food & beverage.
• Strong creative and analytical skills with data-driven insights.

Responsibilities

• Lead brand strategy and fully integrated marketing campaigns.
• Elevate brand positioning and messaging.
• Manage external agencies and internal teams for campaign execution.
• Conduct market research and analysis to inform strategies.
• Measure and optimize marketing effectiveness based on insights.

Skills

Brand marketing leadership

Integrated marketing campaign management

Consumer Packaged Goods (CPG)

Creative agency partnership management

Digital and social media knowledge

Analytical skills

Education

Bachelors Degree in Marketing or related field

MBA preferred

Job description

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

We are looking to hire a Director, Marketing to join the team based at our Global Headquarters in Hunt Valley, Maryland. The position is hybrid eligible (50% onsite per month).

What We Bring To The Table

• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• Wellbeing programs including Physical, Mental and Financial wellness
• Tuition assistance

Position Overview

Under general direction of the VP Global Brand Marketing, this role is responsible for leading brand strategy and the development and activation of fully integrated marketing campaigns for the McCormick and Club House Spices & Extracts brands in North America. This individual will build and lead execution of the marketing plans that drive commercial business objectives including brand awareness, consideration, trial, and advocacy. This key leader will work with cross‑functional teams and manage external agencies to develop brand campaigns to drive growth.

Key Responsibilities

• Elevate McCormick’s brand positioning, messaging, and visual identity to build emotional connections with consumers and reinforce its status as a leader in its top categories.
• Lead annual marketing planning process and support leadership in driving a 3‑year roadmap for the McCormick and Club House brands.
• Oversee the creation of impactful seasonal/tentpole and always on marketing campaigns, partnering with key cross‑functional partners including media, social media, public relations, digital, and sales, ensuring alignment with target audience insights and business goals.
• Lead external agencies and internal studio teams to bring to life all aspects of creative content strategy and development across McCormick paid, owned and earned channels. Lead creative agency partnerships to execute large‑scale campaign photo and video shoots, and always on digital content.
• Partner with consumer insights and growth teams to generate data‑backed insights, strategies, and best practices for brand marketing plans and campaigns through comprehensive market research and analysis.
• Partner with the media and insights teams to measure effectiveness of paid, owned, and earned activity, reporting on insights and optimizing programs based on data.
• Lead, mentor, and grow a high‑performing global team of marketers.

Required Qualifications

• Bachelors Degree in Marketing, Communications, Business, or other related field of study; MBA preferred
• At least 10+ years of experience in marketing with 5+ years’ experience in brand marketing leadership positions
• Extensive experience in leading integrated marketing campaigns in Consumer Packaged Goods (CPG), with experience in food & beverage strongly preferred
• Experience in brand and portfolio management, with a strong understanding of commercial business goals and metrics
• Experience leading creative and media agency partnerships, from RFP through campaign execution and measurement
• Consumer‑centric with a deep understanding of digital, social and retail media platforms and trends
• Extremely strong creative and analytical skills, coupled with ability to turn data into actionable insights
• Exceptional executive‑level presentation skills and the demonstrated ability to interact effectively with all levels of the organization and externally
• Demonstrated success in building and evolving organizations, leading global and diverse teams, and fostering cross‑functional collaboration is essential
• Proven analytical, project management, and organizational skills with strong written and verbal communication skills required

Base Salary: $140,610‑253,080

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:

• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family‑friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit‑sharing plans

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.