ASSOCIATE MEDIA MANAGER (Hybrid)

McCormick & Company, Incorporated; Cockeysville (MD); On-site; USD 65,000 - 85,000; Full time

Job summary

McCormick & Company, Incorporated, a global leader in flavor, seeks an Associate Media Manager II for the Global Marketing Strategy & Media team in Hunt Valley, MD. You will oversee end-to-end media planning from strategy to execution for North American campaigns, coordinating with the media agency to optimize TV, print, search and social.

The role reports to a Senior Marketing Manager and requires a Bachelor’s in Marketing, plus 2+ years in consumer-packaged goods marketing, strong analytical

Qualifications

• Bachelor’s Degree in Marketing or related field required.
• 2+ years of consumer-packaged goods marketing experience or closely related field.
• Strong understanding of marketing fundamentals, finance, and promotions.
• Proven ability to lead projects and cross-functional teams.
• Analytical mindset with strategic thinking and communication skills.

Responsibilities

• Lead end-to-end media planning from strategy through execution for North American campaigns.
• Collaborate with media agency to optimize across TV, Print, Search, Social, and more.
• Monitor budget, forecast, and financial reporting for monthly/quarterly processes.
• Drive in-flight optimization and real-time insights to improve campaign performance.
• Coordinate Creative Asset Planning with timelines and asset requirements.
• Present recommendations to partners, agencies, and senior leadership.
• Apply strategic thinking and data-driven analysis to media decisions.

Skills

Brand planning

Market research

Analytical skills

Cross-functional leadership

Project management

Strategic thinking

Communication skills

Financial awareness

Education

Bachelor’s Degree in Marketing or related field

Job description

Select how often (in days) to receive an alert:

McCormick & Co., Inc. , a world leader in the spice, flavor & seasonings industry, is seeking a full time Associate Media Manager II on our Global Marketing Strategy & Media team. This new hire will work in McCormick’s Global Marketing Division, located in Hunt Valley, MD . The Associate Media Manager will report to a Senior Marketing Manager.

McCormick & Company, Incorporated is a global leader in flavor with approximately 14,000 employees worldwide. With over $6 billion in annual sales across 160 countries and territories, we manufacture, market, and distribute spices, seasoning mixes, condiments, and other flavorful products to the entire food industry including e-commerce, retail,food manufacturers and foodservice businesses. Our most popular brands include McCormick, French's, Frank's RedHot, Stubb's, OLD BAY, Lawry's, Zatarain's, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club House, Aeroplane, and Gourmet Garden. Every day, no matter where or what you eat or drink, you can enjoy food flavored by McCormick. Our Purpose is "To Stand Together for the Future of Flavor and our Vision is "A World United by Flavor—where healthy, sustainable and delicious go hand in hand."

As a company recognized for its exceptional commitment to employees, McCormick offers a wide variety of benefits, programs, and services. Benefits include, but are not limited to, tuition assistance, medical, dental, vision, disability, group life insurance, 401(k), profit sharing, paid holidays, and vacations.

POSITION OVERVIEW

The Associate Media Manager will be primarily responsible for end-to-end media planning from strategy development through execution for North American communications. This individual will work with McCormick's media agency to develop plans with the optimal mix of tactics across vehicles (TV, Print, Search, Social, etc.) that deliver on the business objectives, reach the consumer target, drive return on investment, and deliver insights back to the organization.

RESPONSIBILITIES

• Lead end-to-end media planning from strategy through execution for several large and complex North American campaigns
• Manage and communicate the impact of media decisions on the P&L
• Provide strategic and tactical coordination to execute media plans with internal and external agency teams
• Responsible for monthly and ad hoc budget, forecast, and financial reporting, a key input to the organization’s monthly and quarterly reporting processes
• Improve the delivery of McCormick’s media buys and drive optimized campaign activations through In-Flight Optimization of media spend and real-time insights
• Lead the Creative Asset Planning process, ensuring creative partners are aware of all deadlines and necessary assets needed to successfully execute campaigns
• Recommend and deliver presentations to business partners, agency teams, and senior leadership
• Exercise discretion regarding strategic recommendations, data and sources, analytic conclusions, and financial recommendations

REQUIRED QUALIFICATIONS

• Bachelor’s Degree in Marketing, or related field
• Minimum of 2 years of demonstrated relevant skills and results in consumer-packaged goods marketing or closely related field
• Foundational understanding of the industry sector and competitive landscape
• Expertise in business and brand planning, market research, consumer communications, finance, and promotional activities
• Strong experience leading projects and cross functional teams, including proven ability to manage multiple projects
• Sound understanding of principles and practices in Marketing and a basic knowledge in other functional areas including Finance, Procurement, and Sales
• Developed interpersonal, communication, and diplomacy skills required to guide, influence, and convince others, both internal and external
• Strong analytical skills and evaluative judgment based on the analysis of factual and qualitative information in complicated or novel situations
• Strong strategic thinking, leadership, communication and teamwork skills

PREFERRED QUALIFICATIONS

• MBA preferred

#LI-SM1

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion,national origin, disability, protectedveteran status, age, or any other characteristic protected by law.

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.