Associate Public Relations Manager

McCormick & Company; Cockeysville (MD); Hybrid; USD 87,910 - 153,870; Full time

Benefits offered by this job

Competitive compensation

Career growth opportunities

Wellbeing programs

Job summary

McCormick & Company is seeking an Associate Public Relations Manager for a Hybrid role at our Global Headquarters in Hunt Valley, Maryland. In this position, you will manage day-to-day consumer PR operations and work with various internal and external partners to enhance brand reputation.

This role requires a Bachelor’s Degree in Communications or a related field, coupled with over 5 years of public relations experience. The position offers a competitive salary and benefits, including career growth opportunities and wellbeing programs.

Qualifications

• 5+ years of experience in public relations, preferably in-house or agency.
• Experience in managing PR campaigns and relationships with social influencers.
• Strong knowledge of emerging media and social media trends.

Responsibilities

• Manage consumer public relations activities and campaigns with agencies.
• Develop outreach strategies and targeted media lists.
• Assist in managing earned influencer programs and product seeding.

Skills

Public relations experience

Media relations

Project management

Interpersonal skills

Communication skills

Education

Bachelor’s Degree in Communications, Journalism, Marketing

Tools

Microsoft PowerPoint

Job description

McCormick is looking to hire an Associate Public Relations Manager for a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. This position is immediately available.

Position Overview

Responsible for managing the day‑to‑day operations of our Consumer Public Relations programs and strategies with external agencies and internal partners (social media, influencer marketing, in‑house content team, brand teams, culinary kitchens, Consumer Affairs). The Associate Manager, PR serves as a key source for media inquiries and cultivates/manages relationships with media, influencers, and key‑opinion‑leaders to generate positive reputation for our brands and products. This role will report to the Director Integrated Marketing and Communications.

Key Responsibilities

• Manage day‑to‑day consumer public relations activities and breakthrough campaigns with agencies and internal partners; participate in creative campaign sessions; consult on strategy documents and presentations; edit/write press releases and key messages; create digital media press kits & mailings.
• Lead new products media strategy with PR agency to gain awareness.
• Support development and execution of PR programs that sustain campaign momentum through timely storytelling, proactive outreach, and trend‑driven opportunities.
• Develop media outreach strategies and targeted media lists. Monitor media landscape for opportunities and respond to media inquiries. Maintain detailed internal media notes and contacts list.
• Support media training preparation and coordinate press interviews by developing briefing materials, managing schedules, and ensuring spokesperson readiness.
• Assist in managing earned influencer programs and product seeding initiatives, including identifying partners, coordinating shipments, and tracking coverage and engagement.
• Manage influencer relationships and work with creators and agencies to support campaigns that generate earned coverage.
• Support planning and execution of media and influencer events by coordinating logistics, managing guest lists, and assisting onsite to ensure smooth execution and strong brand representation.
• Create campaign, quarterly, and year‑end reports, including KPI analysis and insights to drive future programs and ideas. Work with insights and marketing mix teams to evaluate PR effectiveness.
• Collaborate with social media and content teams to develop opportunistic social content to gain earned media coverage.

Qualifications

• Bachelor’s Degree in Communications, Journalism, Marketing, or other related field.
• 5+ years of public relations experience (in‑house or agency).
• Experience managing PR campaigns, working with social influencers/creators, and media relations.
• Experience managing a PR agency.
• Strong knowledge of modern PR and emerging earned media, influencer relations, and social media. Vendor management experience.
• Exceptional interpersonal and influence skills.
• Solid business acumen and strong oral and written communication skills.
• Ability to establish and maintain cooperative relationships, lead projects and cross‑functional teams.
• Strong project management and organizational skills; able to work under pressure and with firm deadlines.
• Self‑motivated with a positive and professional approach.
• Strong oral, written and presentation skills.
• Proficient in Microsoft applications (especially PowerPoint).
• Experience working with digital/social media.
• Analytical and conceptual problem‑solving skills and ability to make data‑driven recommendations.
• Ability to adjust and adapt to fast‑paced environment.
• Consumer Products Industry experience preferred.

Benefits

• Competitive compensation
• Career growth opportunities
• Flexibility and support for diverse life stages and choices
• Wellbeing programs

Other Compensation

Base Salary: $87,910 - $153,870. Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan. Permanent employees of McCormick are eligible for our extensive Total Rewards programs that include comprehensive health plans covering medical, vision, dental, life and disability benefits; family‑friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support; retirement and investment programs including 401(k) and profit‑sharing plans.

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.