Associate Manager, DTC & TikTok Shop

McCormick & Company; Cockeysville (MD); Hybrid; USD 74,330 - 130,080; Full time

Benefits offered by this job

401k

Health insurance

Paid time off

Job summary

McCormick & Company seeks an Associate Manager, Direct Commerce to oversee DTC listings, promotions, and performance analysis from our Hunt Valley, MD HQ. The role blends catalog management, cross-functional coordination and data-driven decision making in a hybrid 50/50 setup.

You will work with brand, commercial and logistics teams to optimize inventory, forecast accuracy and budget management while driving sales growth through store content and promotions.

Qualifications

• Bachelor’s Degree in Marketing, or related field.
• 3+ years of DTC eCommerce experience with forecasting expertise.
• Experience working across multi-functional teams.
• Ability to balance entrepreneurial initiative with corporate processes.
• Strong Excel skills and data-driven mindset.
• GA4, Salsify and Shopify certifications preferred.
• 2–3 years as a merchandiser for a Direct-to-consumer store with 500–5,000 SKUs.

Responsibilities

• Oversee product listings, promotions and website analytics.
• Coordinate with brand and logistics teams to ensure accurate data.
• Monitor inventory levels and adjust forecasts for campaigns.
• Maintain store content and digital assets, ensuring on-time delivery.
• Support budget management and partnerships with agencies.
• Report campaign performance to commercial and brand teams.

Skills

DTC eCommerce experience

Forecasting

Advanced Excel

Cross-functional collaboration

Data-driven

Digital marketing

SKU management

Education

Bachelor’s Degree in Marketing or related field

Tools

GA4

Salsify

Shopify

Job description

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

We are looking to hire an Associate Manager, Direct Commerce immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.

What We Bring To The Table

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices

Position Summary

This position involves overseeing product listings, coordinating promotions, and analyzing website and social commerce performance to drive sales growth. Responsibilities include maintaining accurate product information, coordinating with brand and logistics teams and troubleshooting any technical issues that arise. This position monitors inventory levels and ensures forecast is accurate in the system. He/she monitors content for store is up to date and leveraging the best available assets leveraging data to drive recommendations. He/she also assists in the store budget management.

Key Responsibilities

• Plan and track inventory and adjust detailed forecast to meet promotions and marketing activations while monitoring effectiveness of product assortment and make recommendations for improvement (additions/deletions)
• Coordinate product listings, monitor content for store ensuring it is up-to-date and working with Studio and Digital Shelf to have the best product information and digital assets delivered on time. Ensure content is flowing to mapped areas on the store.
• Serve as a liaison with commercial and brand teams to ensure merchandising reflects and augments campaigns.
• Open PO’s and track payments to key agencies and contractors while assisting in the store budget management
• Serve as marketing manager for DTC exclusive product development and KPI’s for success ensuring there is a clear initiative roadmap to test new product ideas
• Report performance of campaigns to commercial and brand teams
• Participate in the store strategic roadmap work sessions to add new functionalities or projects
• Work closely with 3PL partner to maintain daily operations and guide purchasing

Qualifications

• Bachelor’s Degree in Marketing, or related field required
• Minimum of 3 years DTC eCommerce experience through an agency or CPG company, strong forecasting experience.
• Experience working across multi-functional teams
• Demonstrated success knowing when to have an entrepreneur approach and when to fit within the corporate ways of working
• Continuous learning spirit
• Strong Excel skills with advanced knowledge in building and maintain a forecast, problem-solving skills with bias for action
• Data driven, independent and digital self-learner,
• Team Player
• GA4, Salsify and Shopify Certifications (preferred)
• 2-3 years as a merchandiser of a Direct-to-consumer store with 500 to 5,000 sku’s, low price points but able to understand how to build a higher Average Order Value through bundling and promotions (preferred)

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.

Base Salary

Base salary: 74,330 - 130,080.

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program.

In Addition To a Competitive Compensation Package, Permanent Employees Of McCormick Are Eligible For Our Extensive Total Rewards Programs That Include:

• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.