Media Metrics & Insights Analyst

AMS; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

Involved Media is seeking an Analyst, Media Measurement in NYC to support media measurement, data visualization, and client reporting. The role builds interactive dashboards, translates complex data into clear performance summaries, and maintains budget-tracking tools.

You will work with internal teams and campaign data, monitor pacing, maintain reporting assets, and identify optimization opportunities. Potential path to a client-facing data advisor.

Qualifications

• Strong communication and ability to translate data into business insights.
• Experience turning data into actionable marketing recommendations.
• Comfort with presenting findings to internal and external stakeholders.

Responsibilities

• Develop and maintain dashboards in Tableau, Power BI, and Looker Studio to track marketing performance metrics and flag pacing issues.
• Use SQL queries and Excel formulas to manipulate, segment, and aggregate large data sets from platform APIs and ad-tech networks.
• Summarize technical charts and campaign results in clear performance reporting for internal and external stakeholders.
• Manage campaign pacing data and update predictive budget tracking models.
• Monitor campaign and efficiency metrics, flag performance dips, and identify media optimization opportunities for senior leadership.
• Establish data quality controls and QA validation processes to isolate tracking anomalies and reporting discrepancies.
• Maintain detailed documentation of client reporting assets, tracking links, and data taxonomy mappings for internal teams.
• Work with cross-functional teams to streamline project timelines, document technical workflows, and standardize best practices.
• Use scripting to automate analysis, data cleansing, and data integration tasks.

Skills

Strong communication

Data-driven insights

Tools

Tableau

Power BI

Looker Studio

SQL

Excel

Adobe Analytics

Google Analytics

Job description

Involved Media is seeking an Analyst, Media Measurement in NYC to support media measurement, data visualization, and client reporting. The role builds interactive dashboards, translates complex data into clear performance summaries, and maintains budget-tracking tools.

You will work with internal teams and campaign data, monitor pacing, maintain reporting assets, and identify optimization opportunities. Potential path to a client-facing data advisor.