Analyst, Media Measurement | Involved Media | NYC

AMS; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

Involved Media is seeking an Analyst, Media Measurement in NYC to support media measurement, data visualization, and client reporting. The role builds interactive dashboards, translates complex data into clear performance summaries, and maintains budget-tracking tools.

You will work with internal teams and campaign data, monitor pacing, maintain reporting assets, and identify optimization opportunities. Potential path to a client-facing data advisor.

Qualifications

• Strong communication and ability to translate data into business insights.
• Experience turning data into actionable marketing recommendations.
• Comfort with presenting findings to internal and external stakeholders.

Responsibilities

• Develop and maintain dashboards in Tableau, Power BI, and Looker Studio to track marketing performance metrics and flag pacing issues.
• Use SQL queries and Excel formulas to manipulate, segment, and aggregate large data sets from platform APIs and ad-tech networks.
• Summarize technical charts and campaign results in clear performance reporting for internal and external stakeholders.
• Manage campaign pacing data and update predictive budget tracking models.
• Monitor campaign and efficiency metrics, flag performance dips, and identify media optimization opportunities for senior leadership.
• Establish data quality controls and QA validation processes to isolate tracking anomalies and reporting discrepancies.
• Maintain detailed documentation of client reporting assets, tracking links, and data taxonomy mappings for internal teams.
• Work with cross-functional teams to streamline project timelines, document technical workflows, and standardize best practices.
• Use scripting to automate analysis, data cleansing, and data integration tasks.

Skills

Strong communication

Data-driven insights

Tools

Tableau

Power BI

Looker Studio

SQL

Excel

Adobe Analytics

Google Analytics

Job description

Analyst, Media Measurement | Involved Media | NYC

About Us

Involved Media is more than a media agency. We’re a team built on trust, curiosity, and an open culture where every voice counts. We invest in your growth because we know our people are our greatest advantage.

You’ll work with brands you love, alongside colleagues who challenge and support you in equal measure, and you’ll have the freedom to make an impact every day.

As part of AMS’s award-winning, people-first culture, you’ll benefit from the same commitment to inclusion, recognition, and growth that drives success across all our brands.

About the role

The Media Analyst supports media measurement, data visualization, and client reporting. The role builds and maintains interactive dashboards, turns complex data into clear performance summaries, and manages predictive budget tracking tools.

Working with internal teams and campaign data, the Analyst monitors pacing and efficiency, maintains accurate reporting assets, and identifies performance changes and optimization opportunities. This position offers a path to grow into a client-facing data advisor.

What you'll do

Analytics & Reporting

• Develop and maintain dashboards in Tableau, Power BI, and Looker Studio to track marketing performance metrics and flag pacing issues.
• Use SQL queries and Excel formulas to manipulate, segment, and aggregate large data sets from platform APIs and ad-tech networks.
• Summarize technical charts and campaign results in clear performance reporting for internal and external stakeholders.

Campaign Pacing & Optimization

• Manage campaign pacing data and update predictive budget tracking models.
• Monitor campaign and efficiency metrics, flag performance dips, and identify media optimization opportunities for senior leadership.

Data Quality & Documentation

• Establish data quality controls and QA validation processes to isolate tracking anomalies and reporting discrepancies.
• Maintain detailed documentation of client reporting assets, tracking links, and data taxonomy mappings for internal teams.
• Work with cross-functional teams to streamline project timelines, document technical workflows, and standardize best practices.
• Use scripting to automate analysis, data cleansing, and data integration tasks.

Qualifications

• 1-3 years of experience in marketing analytics, performance marketing, advertising, or a related field preferred.
• Hands-on experience with data visualization tools such as Tableau, Power BI, and Looker Studio, with strong Excel and SQL skills for data manipulation.
• Strong written and verbal communication skills, including the ability to summarize technical charts as logical business notes.
• Ability to use scripting to automate analysis, data cleansing, and data integration tasks.
• Strong interest and ability to translate data and research into strategic insights and recommendations.
• Exposure to attribution frameworks and measurement methodologies, alongside core media metrics.
• Experience with site analytics and social platforms, including Adobe Analytics and Google Analytics.
• Enthusiasm for marketing