Director of Marketing & Growth

Easycare; Indianapolis (IN); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Zohorecruit is seeking an experienced automotive dealership marketing leader in Indianapolis to own the marketing strategy and vendor performance. You will partner with ownership to drive traffic, appointments, vehicle sales, and gross profit, connecting marketing dollars to measurable results.

You will manage Google Ads, Meta Ads, SEO, content, email/SMS, and third-party platforms to scale successful campaigns. A strong track record in automotive marketing is required.

Qualifications

• Automotive dealership marketing experience preferred.
• Proven ability to drive measurable growth and ROI.
• Comfortable working directly with ownership and managing multiple vendors.
• Strong data-driven and creative thinker with fast execution.

Responsibilities

• Google Ads / Paid Search campaigns management.
• Facebook & Instagram advertising campaigns.
• SEO, local search, and landing page optimization.
• Marketing for new and used inventory.
• Inventory campaigns for trucks, SUVs and models.
• Email/SMS marketing to databases.
• Video and social content strategy development.
• Google Business Profile optimization and reputation management.
• Third-party marketplaces (Autotrader, Cars.com) advertising.
• Service and fleet marketing initiatives.
• Retargeting, budgeting, attribution and ROI reporting.

Skills

Google Ads

Facebook/Instagram Ads

SEO & Local SEO

Landing Page Optimization

Email Marketing

ROI Reporting

Vendor Management

Tools

GA4

Dealer.com

VinSolutions

Autotrader

Cars.com

Google Business Profile

Job description

Indianapolis, United States

Full-Time | On-Site | $90,000–$120,000 Base + Performance Bonus

This is NOT a social media manager position.

We need someone who understands automotive retail, knows how to generate traffic and can connect marketing dollars directly to appointments, vehicle sales, vehicle acquisitions, service customers and gross profit.

Your Mission

Help turn our dealership into a dominant regional automotive brand. You will work directly with ownership and have responsibility for the dealership's overall marketing strategy, execution, vendors and performance.

You Will Own

• Google Ads / Paid Search
• Facebook & Instagram advertising
• SEO, local search, website conversion and landing pages
• New and used inventory marketing
• Truck, SUV and model-specific campaigns
• Email/SMS database marketing
• Video and social content strategy
• Google Business Profile and reputation
• Autotrader, Cars.com and third-party vendors
• Service and commercial/fleet marketing
• Retargeting, budget management, attribution and ROI reporting

We Care About Results

We are not hiring someone to report likes, followers and impressions. We want someone who understands:

• MARKETING
• LEAD
• APPOINTMENT
• SHOW
• SALE
• GROSS

You should be able to tell ownership:

• What we spent.
• What it produced.
• What we sold.
• What each sale cost us.
• If a campaign works, scale it. If it doesn't, fix it or kill it.

Who We Want

• Automotive dealership marketing experience is strongly preferred.
• Experience with Google Ads, Meta Ads, GA4, Dealer.com, VinSolutions, vAuto, Autotrader, Cars.com and Google Business Profile is highly valuable.
• We're looking for someone who is competitive, data-driven, creative, fast-moving and highly accountable. You must be comfortable working directly with ownership, managing multiple vendors and being held accountable for measurable growth.

First 90 Days

• 30 Days Audit every marketing vendor, campaign, website, CRM source and advertising dollar.
• 60 Days Launch aggressive regional conquest, inventory, vehicle-acquisition and content campaigns.
• 90 Days Show us what's producing sales, scale the winners and eliminate wasted spending.

Compensation

• $90,000–$120,000 base salary + significant performance bonus. Compensation can be higher for an exceptional candidate with a proven automotive track record.

The Opportunity

• We're not looking for someone to maintain what already exists. We're looking for someone to build something bigger. Ownership is committed to inventory growth, technology, advertising and regional expansion. If you've successfully grown dealership traffic and sales and want the opportunity to build a marketing operation with direct access to ownership, we want to hear from you.