Automotive SEM Sales Consultant

L2TMedia; United States; Remote; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Paid Maternity Leave

401(k) with company match

15 PTO days

12 paid holidays

Job summary

A premier digital marketing company is seeking a Strategic Account Manager to enhance client relationships in the automotive industry. The ideal candidate will have extensive experience in sales, particularly in Paid Search advertising, and a strong understanding of digital media platforms. This remote role offers a competitive salary of $80,000 to $90,000 plus benefits including medical, dental, and a 401(k) plan.

Qualifications

• 3-4 years of experience selling to franchise automotive dealers.
• 2+ years of experience selling Paid Search advertising.
• 1-2 years of experience in Digital Media platforms.

Responsibilities

• Develop and execute market strategies to attract new clients.
• Conduct reviews with clients to identify performance trends.
• Research and discuss industry trends with customers.

Skills

Selling to franchise automotive dealers

Paid Search advertising

Digital Media platforms

Advertising agency experience

Understanding of Google Analytics

Salesforce CRM experience

Communication skills

Problem-solving

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics

Salesforce

Jira

Job description

Overview

L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and strong expertise in Google, Facebook, and Amazon advertising. For more information, visit https://l2tmedia.com/ . L2TMedia has been ranked by the Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level.

Position: The Strategic Account Manager reports to the Regional Sales Director and is responsible for developing and executing the appropriate market strategy to earn prospective business and advise current customers to maximize revenue and hit a new/upsell/retention revenue quota consistently. This is a remote position and US residency is required.

Responsibilities

• Plan strategically for growth of your books of business by understanding market potential for an existing customer list and capacity to maximize share within the current book.
• Identify prospect targets based on current relationships, L2TMedia’s OEM programs and referral network; execute tightly against that plan.
• Be a resource for the Marketing Team, providing information and client success insights and assist with successful implementation of objectives.
• Clearly communicate with cross-functional teams to provide visibility into the marketplace and help product development.
• Conduct reviews with clients to identify negative performance trends and rectify them; communicate positive trends.
• Continuously review existing account portfolios to enable better and more focused day-to-day customer relationship management in coordination with the partner Customer Success Team or independently.
• Effectively transition accounts to Customer Success Team members to maximize revenue opportunities and minimize cancellations.
• Engage with a fast-paced environment, think strategically to build business and solve problems.
• Apply sales methodology to uncover needs and upsell current customers and new prospects; present L2TMedia solutions.
• Generate profitable new business with a focus on a high average deal size per sale.
• Leverage account plans to grow the book of business by understanding market potential for existing customers and maximize share within groups.
• Maximize market share within certified OEM programs (FCA, Mazda, Acura).
• Monitor and address at-risk accounts with action plans.
• Analyze account performance and trends to adjust dealer expectations, goals, and objectives; share feedback internally and contribute to process improvements.
• Research, communicate and discuss industry issues and trends with customers and prospects to demonstrate credibility.
• Respond to client escalations and coordinate with Customer Success Team with dealership facts identified during in-field visits.
• Ride-alongs with new sales hires to demonstrate the L2TMedia approach and maintain accounts in the field.
• Utilize strong technical and business development skills to increase utilization of current products/technology and sell new technologies as they are released.

Qualifications and Skills

• 3-4 years of experience selling to franchise automotive dealers (headhunting/selling experience required).
• Extensive selling & headhunting experience; this role emphasizes selling and headhunting more than account management.
• 2+ years of experience selling Paid Search advertising.
• 1-2 years of experience in Digital Media platforms (Google Analytics, Google Ad Network, Microsoft Ads, SEO, Facebook).
• Advertising agency experience preferred.
• Automotive experience needed.
• Bachelor’s degree or equivalent years of experience required.
• Ability to translate technical aspects to customer-facing business language.
• Proven track record of flawless execution and attention to detail.
• Strong computer skills (Word, Excel, PowerPoint, Outlook).
• Mastery of Google Analytics & Google Ad Network.
• Salesforce CRM experience strongly preferred.
• Jira or ticketing system experience preferred.
• Strong ability to understand a Digital Media report and translate it to a dealer; understand Google Analytics trends and communicate details to a dealer.
• Strong ability to understand complex technology and explain its benefits to the client.
• Communication skills (clarity, tone, organized and efficient in written and verbal form).
• Customer-centric; committed to client success.
• Driven to hit sales quotas consistently; critical thinker; proactive in problem solving.
• Self-motivated to work from a home environment; able to set a weekly schedule to meet quotas.
• Interpersonal skills to develop relationships built on trust and mutual respect.
• Ability to execute sales or save deals independently; knows when to seek help to close a deal.
• Time management: juggle multiple responsibilities and meet deadlines.
• Strong curiosity to stay on top of digital trends.
• Relevant collegiate industry exposure preferred.
• Remote position; US residence required.

Benefits

A comprehensive benefits package includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(k) with company match, 15 PTO days (1st year), 12 paid holidays, and Summer Fridays.

Compensation

The base salary range for this position is $80,000 to $90,000 with on-target earnings of $140,000 to $150,000.

The posted salary range may be adjusted based on job-related factors such as experience, training, market factors, and responsibility.

Equal Opportunity

L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce and provide equal opportunities to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, or genetic information.