Media Finance Manager: ROI-Driven Budget & Forecasting

United Parks & Resorts; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Voluntary Insurance

Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care

Flexible Spending Accounts

Employee Assistance Program

Legal Assistance Plan

Job summary

United Parks & Resorts in Orlando or Miami, FL is seeking a Manager, Marketing Finance to oversee financial planning, budgeting, and reporting for paid media across all brands. You’ll act as the financial backbone of the media organization, partnering with senior leaders to forecast spend and drive ROI.

Applicants should have 3–5 years in FP&A or marketing finance, a bachelor’s degree, and strong Excel skills to translate data into actionable insights across TV, digital, social, and search

Qualifications

• 3–5 years of experience in financial planning and analysis, marketing finance, or budget management.
• Bachelor's degree in Finance, Accounting, Business Administration, Economics, or a related analytical field.
• Proven ability to manage complex budgets, forecasting, and financial reporting across multiple brands or business units.

Responsibilities

• Budgeting & Financial Stewardship: manage monthly, quarterly, and annual budgeting and forecasting for all paid media channels.
• Planning & Coordination: develop annual/seasonal media plans and prepare summaries for leadership reviews.
• Reporting & Analytics: create dashboards linking spend to attendance, sales, and ROI outcomes.

Skills

Excel skills

Analytical thinking

Budget management

Education

Bachelor's degree in Finance, Accounting, Business Administration, Economics, or related analytical field

Job description

United Parks & Resorts in Orlando or Miami, FL is seeking a Manager, Marketing Finance to oversee financial planning, budgeting, and reporting for paid media across all brands. You’ll act as the financial backbone of the media organization, partnering with senior leaders to forecast spend and drive ROI.

Applicants should have 3–5 years in FP&A or marketing finance, a bachelor’s degree, and strong Excel skills to translate data into actionable insights across TV, digital, social, and search