Marketing Finance Manager: ROI-Driven Paid Media Budgets

SeaWorld; Orlando (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Tuition Reimbursement

Dependent and Health Care FlexibleSp.

Job summary

SeaWorld is seeking a Manager of Marketing Finance to oversee budgeting, forecasting, and reporting for all paid media across Orlando and Miami brands. The role requires strong Excel skills and the ability to turn financial data into actionable business insights.

You will partner with Finance, Park Marketing, and external agencies to ensure accurate spend tracking, transparency, and alignment with campaign goals, with a focus on ROI across TV, digital, and on-site experiences.

Qualifications

• 3-5 years of experience in financial planning and analysis, marketing finance, or budget management.
• Bachelor's degree in Finance, Accounting, Business Administration, Economics, or a related analytical field.
• Proven ability to manage complex budgets, forecasting, and financial reporting.
• Strong analytical and Excel skills; translate financial data into insights.

Responsibilities

• Oversee budgeting, forecasting, and reporting for all paid media across brands.
• Collaborate with Finance, Park Marketing, and external agencies on spend and performance.
• Prepare media budget summaries, presentations, and dashboards for executives.
• Support data-driven decisions linking spend to attendance and sales.

Skills

Analytical skills

Excel proficiency

Budgeting

Forecasting

Financial reporting

Education

Bachelor’s degree in Finance, Accounting, Business Administration, Economics, or related analytical field

Tools

Excel

Job description

SeaWorld is seeking a Manager of Marketing Finance to oversee budgeting, forecasting, and reporting for all paid media across Orlando and Miami brands. The role requires strong Excel skills and the ability to turn financial data into actionable business insights.

You will partner with Finance, Park Marketing, and external agencies to ensure accurate spend tracking, transparency, and alignment with campaign goals, with a focus on ROI across TV, digital, and on-site experiences.