MEDIA EXECUTIVE - WVLT

Gray Media, Inc.; Knoxville (TN); Hybrid; USD 60,000 - 90,000; Full time

Job summary

WVLT-TV/Gray Media is seeking an experienced Multimedia Executive to drive cross-platform advertising campaigns across our three television stations and digital product suite. The role requires a passion for new technologies, curiosity, and the ability to adapt in a dynamic, commission-based sales environment.

Ideal candidates have at least 2 years of broadcast TV or related sales experience, a 4-year degree or equivalent experience, strong presentation skills, a good driving record, and Spanish

Qualifications

• At least 2 years of broadcast television or related sales experience.
• Customer-service oriented with strong local contacts and excellent communication skills.
• Must have a good driving record.
• Spanish speaking is a plus.

Responsibilities

• Build, present, sell, and execute cross-platform advertising campaigns.
• Create client recaps showing delivery and effectiveness of campaigns.
• Maintain and sell existing TV and digital accounts.
• Prospect and close new business using TV and digital products.
• Collaborate with other departments and sales teams on projects.

Skills

Broadcast TV sales

Client relationship building

Presentation skills

Self-motivated

Education

Bachelor’s degree or equivalent

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WVLT:

WVLT is located in beautiful Knoxville, Tennessee. We produce 58 hours of local news per week on our CBS and CW stations. At the doorstep of the Smoky Mountains and on the banks of the Tennessee River, Knoxville is the 61st largest television market in the country. In addition to being home to the University of Tennessee's flagship campus, Knoxville sports a walkable downtown, sophisticated mix of culture and cuisine, a diverse and robust employment sector, advanced medical care, and amenities found in big cities, yet maintains a small-town feel.

Job Summary/Description:

WVLT-TV has an immediate opening for an experienced and accomplished full-time Multimedia Executive responsible for selling our three television stations, as well as a full suite of digital product offerings. The ever-changing and expanding offerings in the digital space make this position most suitable for someone with a passion for new technologies, a natural curiosity, and the ability to adapt and embrace new and emerging technology.

Duties/Responsibilities include, but is not limited to:

• - Build, present, sell, and execute cross-platform advertising campaigns
• - Create client re-caps, demonstrating delivery and effectiveness of advertising campaigns
• - Maintain and sell existing TV and digital accounts
• - Prospect and sell new business, using television and digital products
• - Work collaboratively with other departments and within a sales team on station projects

Qualifications/Requirements:

• - The ideal candidate will have at least 2 years of broadcast television or related sales experience
• - A 4-year college degree or equivalent professional experience is preferred
• - This candidate will be customer-service oriented, self-motivated, and possess strong local contacts, excellent computer knowledge, outstanding written and verbal presentation skills, as well as an intense desire to succeed in a commission-based sales environment
• - Must have a good driving record
• - Spanish speaking is a preference

WVLT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.