MULTIMEDIA SALES MANAGER - WKYT

GRAY MEDIA; Lexington (KY); On-site; USD 65,000 - 90,000; Full time

Job summary

WKYT-TV/Gray Media in Lexington, KY is seeking a collaborative Multimedia Sales Manager to lead a team of Multimedia Executives and grow revenue across broadcast and digital products.

You will coach, develop talent, participate in client meetings, present proposals, and drive digital strategy in coordination with the Director of Sales. This role requires a proven sales record, leadership, and the ability to translate client objectives into measurable campaigns.

Qualifications

• Experience in media sales, digital advertising, or a related field; at least two years of digital sales experience is preferred.
• A record of meeting or exceeding sales goals, budgets, or other performance targets.
• Leadership, coaching or mentoring experience, or a demonstrated ability to help colleagues grow and succeed.
• A strong understanding of digital advertising and the ability to explain solutions in clear, client-friendly language.
• Confidence presenting to clients and communicating effectively in writing and in person.
• A consultative approach: you listen, ask thoughtful questions, and connect client objectives to measurable campaign strategies.
• Strong organization and follow-through, with the ability to manage multiple projects, deadlines, and priorities.
• Proficiency with presentation and spreadsheet tools, including PowerPoint and Excel, and familiarity with social media platforms.

Responsibilities

• Lead, coach, and develop Multimedia Executives to achieve revenue goals across broadcast and digital products.
• Drive digital revenue growth, with a focus on developing new local direct business and expanding existing client relationships.
• Join client and prospect meetings to help identify business needs, shape solutions, present proposals, and close advertising campaigns.
• Provide practical, ongoing sales training on digital products, consultative selling, presentations and campaign strategy.
• Partner with the Director of Sales on revenue planning, forecasting, pricing and sales strategy.
• Develop clear, persuasive presentations and sales materials using current research and audience insights.
• Oversee digital product strategy, inventory and pricing in coordination with relevant Gray Media teams.
• Monitor campaign setup, delivery, tracking and reporting; use results to support client success and future recommendations.
• Maintain an organized sales operation, balancing priorities, deadlines, team development and business needs.
• Foster a positive, collaborative, results-oriented culture that values accountability, creativity, and service to local businesses.
• Perform other duties as assigned.

Skills

Leadership & coaching

Digital advertising knowledge

Client presentation skills

Consultative selling

Organization & multi-project mgmt

PowerPoint

Excel

Social media familiarity

Communication skills

Tools

Excel

PowerPoint

CRM software

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description:

WKYT is seeking a collaborative, digitally minded Multimedia Sales Manager to lead and develop a team of Multimedia Executives. This leader will help local businesses grow by building effective advertising strategies that bring together broadcast television, digital marketing, and other station offerings. The manager will partner with the Director of Sales to advance revenue strategy, support client relationships, and maintain a positive, accountable sales culture.

Duties/Responsibilities include, but are not limited to:

• Lead, coach, and develop Multimedia Executives to achieve revenue goals across broadcast and digital products.
• Drive digital revenue growth, with a focus on developing new local direct business and expanding existing client relationships.
• Join client and prospect meetings to help identify business needs, shape solutions, present proposals, and close advertising campaigns.
• Provide practical, ongoing sales training on digital products, consultative selling, presentations and campaign strategy.
• Partner with the Director of Sales on revenue planning, forecasting, pricing and sales strategy.
• Develop clear, persuasive presentations and sales materials using current research and audience insights.
• Oversee digital product strategy, inventory and pricing in coordination with relevant Gray Media teams.
• Monitor campaign setup, delivery, tracking and reporting; use results to support client success and future recommendations.
• Maintain an organized sales operation, balancing priorities, deadlines, team development and business needs.
• Foster a positive, collaborative, results-oriented culture that values accountability, creativity, and service to local businesses.
• Perform other duties as assigned.

Qualifications/Requirements:

• Experience in media sales, digital advertising, or a related field; at least two years of digital sales experience is preferred.
• A record of meeting or exceeding sales goals, budgets, or other performance targets.
• Leadership, coaching or mentoring experience, or a demonstrated ability to help colleagues grow and succeed.
• A strong understanding of digital advertising and the ability to explain solutions in clear, client-friendly language.
• Confidence presenting to clients and communicating effectively in writing and in person.
• A consultative approach: you listen, ask thoughtful questions, and connect client objectives to measurable campaign strategies.
• Strong organization and follow-through, with the ability to manage multiple projects, deadlines, and priorities.
• Proficiency with presentation and spreadsheet tools, including PowerPoint and Excel, and familiarity with social media platforms.
• A solutions-oriented mindset and the ability to turn challenges into constructive next steps.

WKYT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.