MEDIA EXECUTIVE - WFSB

GRAY MEDIA; Rocky Hill (CT); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation plan

Job summary

Gray Media, including WFSB Channel 3 Eyewitness News in Connecticut, seeks an experienced Multimedia Sales Executive to drive advertising solutions across broadcast television and digital products. The role emphasizes strategic digital and transactional broadcast sales with agencies and direct clients.

The ideal candidate demonstrates strong communication, presentation, and negotiation skills, a proven track record in winning new business, and the ability to manage multiple accounts in a

Qualifications

• Proven experience in media sales, preferably digital advertising and broadcast television.
• Demonstrated success in new business development and prospecting.
• Knowledge of digital marketing platforms including OTT/CTV, programmatic, social, and display advertising.
• Strong understanding of transactional broadcast sales and agency relationships.
• Strong communication, presentation, and negotiation skills.
• Self-motivated, competitive, and results-driven mindset.
• Ability to manage multiple accounts and priorities in a fast-paced environment.
• Team-oriented attitude with a desire to contribute to a winning sales culture.

Responsibilities

• Sell and manage advertising campaigns across broadcast television and digital platforms, including streaming, OTT/CTV, social, display, video, and other digital marketing solutions
• Prospect, develop, and secure new business opportunities through proactive outreach and networking
• Maintain and grow existing client relationships while delivering exceptional service and results
• Manage transactional broadcast business with agencies and direct clients
• Develop strategic, integrated marketing solutions that help clients achieve measurable business results
• Prepare and deliver compelling presentations and proposals to local businesses and advertising agencies
• Work collaboratively with internal teams including marketing, digital strategy, and production
• Consistently meet or exceed revenue goals and new business targets
• Stay informed on industry trends, media consumption, and digital marketing innovations

Skills

Media sales

New business development

Digital advertising

Broadcast television

Negotiation

Presentation skills

Account management

Team collaboration

Job description

Description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About WFSB:

WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather, including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day.

Job Summary/Description:

The #1 rated television station in the market is seeking an experienced and driven Multimedia Sales Executive to join our winning team. This role is responsible for selling a full suite of advertising solutions including broadcast television and a complete portfolio of digital products. The ideal candidate is a seasoned media seller who understands both strategic digital solutions and transactional broadcast, and possesses a strong ability to generate new business.

If you are competitive, relationship-focused, and motivated by winning, this is an opportunity to work with the market’s leading media company and a collaborative, high-performing sales team.

Duties/Responsibilities include, but are not limited to:

• Sell and manage advertising campaigns across broadcast television and digital platforms, including streaming, OTT/CTV, social, display, video, and other digital marketing solutions
• Prospect, develop, and secure new business opportunities through proactive outreach and networking
• Maintain and grow existing client relationships while delivering exceptional service and results
• Manage transactional broadcast business with agencies and direct clients
• Develop strategic, integrated marketing solutions that help clients achieve measurable business results
• Prepare and deliver compelling presentations and proposals to local businesses and advertising agencies
• Work collaboratively with internal teams including marketing, digital strategy, and production
• Consistently meet or exceed revenue goals and new business targets
• Stay informed on industry trends, media consumption, and digital marketing innovations

Qualifications/Requirements:

• Proven experience in media sales, preferably digital advertising and broadcast television
• Demonstrated success in new business development and prospecting
• Knowledge of digital marketing platforms including OTT/CTV, programmatic, social, and display advertising
• Strong understanding of transactional broadcast sales and agency relationships
• Strong communication, presentation, and negotiation skills
• Self-motivated, competitive, and results-driven mindset
• Ability to manage multiple accounts and priorities in a fast-paced environment
• Team-oriented attitude with a desire to contribute to a winning sales culture

Competitive Compensation Plan:

• Compensation Pay: Pay is Commensurate with experience and includes a competitive commission structure.

WFSB-TV/Gray Media is a drug-free company

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.