MEDIA EXECUTIVE - WCSC

GRAY MEDIA; Charleston (SC); On-site; USD 60,000 - 90,000; Full time

Job summary

Gray Media invites a results-driven Media Executive to join our digital sales team in Charleston. You will develop and sell digital marketing solutions across programmatic, OTT, email, social, SEM, and more, building lasting relationships with clients from local businesses to national brands.

Responsibilities include designing proposals, meeting sales targets, and expanding the digital revenue book while collaborating with internal teams to deliver compelling campaigns.

Qualifications

• 2+ years' experience in digital media sales or at a digital agency
• Demonstrates intellect, drive, executive presence, and sales acumen
• Ability to prospect and network with business decision-makers
• Proven experience building excellent client relationships
• Excellent troubleshooting and problem-resolution skills
• Superb written and verbal communication skills
• Proficient with Microsoft Excel, Word, and PPT
• Google Analytics & Google Ad Manager certification preferred

Responsibilities

• Consult with business owners and executives to develop and implement digital marketing strategies
• Meet or exceed sales goals and manage your own digital sales revenue
• Master Gray Digital Media's suite of digital services
• Develop and grow client relationships in Charleston, SC and nationwide
• Design, write, and present marketing proposals and presentations
• Collaborate across Gray Digital Media departments and support staff

Skills

Digital sales

Client relationships

Communication

Microsoft Office

Tools

Google Analytics

Google Ad Manager

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WCSC:

Would you like to work in a city consistently named by T+L as one of the best cities in the world? The world-famous food scene, high-tech growth, and hot real estate make Charleston one of the fastest-growing metro areas in the country. Manufacturing jobs at Boeing, Mercedes, and Volvo and the world-class medical community continue to make the Lowcountry a destination market.

Job Summary/Description:

Gray Digital Media is seeking a solutions-oriented professional with a strong digital sales background to join our dynamic sales team. The Media Executive is responsible for the development, retention, and growth of digital revenue. The employee will design and sell digital marketing solutions for businesses using the latest advertising products available across all Gray Digital Media platforms (Programmatic, OTT, Email, Social, Gaming, Audio Streaming, SEM, SEO).

Duties/Responsibilities include, but are not limited to:

• Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy for their business
• Meet or exceed sales expectations, goals, and budgets, and manage your own book of digital sales revenue for retention and growth
• Learn and master Gray Digital Media's suite of industry-leading digital services.
• Develop, retain, and grow client relationships in Charleston, throughout South Carolina, and across the United States.
• Manage your digital book of business using client management tools and software. Design, write, and present marketing proposals and presentations
• Communicate and collaborate effectively across all Gray Digital Media departments and support staff

Qualifications/Requirements:

• 2 or more years' experience in digital media sales preferred, with evidence of prior success or in a digital agency working with clients
• Demonstrates intellect, drive, executive presence, and sales acumen
• The ability to prospect and network with business decision-makers within small, medium, and large organizations
• Proven experience building excellent client relationships
• Excellent troubleshooting and problem-resolution skills
• Possess superb written and verbal communication skills
• Proficient with Microsoft Excel, Word, and PPT
• Google Certification (Specifically Google Analytics & Google Ad Manager) preferred

Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal.

WCSC-TV/Gray Media is a drug-free company.

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.