MEDIA EXECUTIVE - WMBF

Gray Media; Myrtle Beach (SC); On-site; USD 45,000 - 75,000; Full time

Job summary

WMBF-TV, the NBC affiliate in Myrtle Beach, SC, is seeking a dynamic, self-motivated sales professional to grow existing agency accounts and win new business by delivering multi-platform advertising solutions across WMBF-TV, Bounce TV, and digital media products. You will serve as the liaison among clients and internal teams, present tailored campaigns, monitor KPIs, and build lasting relationships.

A background in media sales and a bachelor’s degree are preferred; knowledge of Wide Orbit and

Qualifications

• Prior media sales or advertising agency experience.
• Bachelor’s degree in business, marketing, advertising, or a related field is preferred.
• Wide Orbit, Microsoft Excel, and PowerPoint experience is preferred.
• Knowledge of general marketing practices and exceptional communication skills.
• Negotiation skills are required.
• Attention to detail, willingness to learn new skills and software.

Responsibilities

• Service existing accounts and create sales opportunities specific to each client.
• Seek out and win the business of new advertisers.
• Assist in the production of client's needs and act as a liaison with all departments.
• Research strategies and utilize in client proposals effectively.
• Grow & retain accounts by understanding client KPIs.

Skills

Communication skills

Negotiation skills

Attention to detail

Marketing knowledge

Education

Bachelor’s degree in business, marketing, advertising, or a related field

Tools

Wide Orbit

Microsoft Excel

PowerPoint

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMBF:

WMBF is the NBC Network affiliate for the Grand Strand and Pee Dee regions of South Carolina and parts of North Carolina. This Gray Media-owned property was launched in 2008 in Myrtle Beach, SC, and was built as a state-of-the-art HD broadcast facility. We broadcast over 39 hours of live local news and weather + NBC network programming. We offer additional programming via digital broadcast networks like Bounce TV, and Telemundo, and just added the Palmetto Sports Network! We use digital media platforms to deliver Live, Local news coverage across the Myrtle Beach-Florence market. Myrtle Beach is a family vacation destination for millions of visitors each year due to our white sandy beaches, more than a hundred golf courses, amusement parks, and mild weather. It is a pleasure to work in a city where so many people want to visit.

Job Summary/Description:

WMBF-TV, the NBC affiliate in sunny Myrtle Beach, SC, is seeking a dynamic, self-motivated individual to join our winning sales team. This position is responsible for growing existing agency accounts and developing new business by providing excellent customer service and offering multi-platform advertising solutions which include: WMBF-TV, Bounce TV, and a suite of digital media products. Our digital advertising platforms include: Streaming TV, Google, SEO, Social Media, Email Marketing, Targeted Display & Video, plus much more! We function as a full service local advertising agency.

• Service existing accounts and create sales opportunities specific to each client
• Seek out and win the business of new advertisers.
• Assist in the production of client's needs and act as a liaison with all departments.
• Research strategies and utilize in client proposals effectively.
• Grow & retain accounts by understanding client KPIs.

Qualifications/Requirements:

• Prior media sales or advertising agency experience.
• Bachelor’s degree in business, marketing, advertising, or a related field is preferred.
• Wide Orbit, Microsoft Excel, and PowerPoint experience is preferred.
• Knowledge of general marketing practices and exceptional communication skills.
• Negotiation skills are required.
• Attention to detail, willingness to learn new skills and software.

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

WMBF-TV/Gray Media is a drug-free company