MEDIA EXECUTIVE (TELEMUNDO) - KWTX (WACO)

Gray Local Media, Inc; Waco (TX); On-site; USD 45,000 - 75,000; Full time

Job summary

Gray Media's KWTX-TV in the Waco area seeks a Hispanic Marketing Specialist/Media Executive to drive Telemundo advertising sales. You will lead Telemundo-focused strategies, coordinate with the Telemundo sales office, and partner with clients to grow local business revenue.

Ideal candidates have strong communication skills, a proven track record in new business development, and the ability to navigate a fast-paced media environment. A college degree is preferred, and bilingual skills are a plus.

Qualifications

• Demonstrated history in new business development.
• Strong organizational, written, and presentation skills.
• Proficient in the Microsoft Office suite.
• Ability to build and maintain positive customer relationships.
• Competitive, persuasive, energetic, and self-motivated traits.
• Ability to overcome objections.
• Enjoys a fast-paced environment and has a desire to win.
• Professional appearance is a must.
• Must possess a valid driver's license, good driving record, and auto insurance.
• Bilingual skills are a plus.

Responsibilities

• Spearhead all communication regarding Telemundo and the Hispanic market to the sales team
• Inform team members with information about Telemundo programming, specials, sports, etc
• Be the station conduit between the Gray National Telemundo sales office and the station
• Attend client meetings with other Media Executives to help generate Telemundo revenue
• Create and present marketing strategies to grow local businesses
• Drive revenue through the company's sales initiatives
• Retain current business and develop new business contacts
• Attain budgeted revenue goals
• Understand the business objectives and marketing strategies of clients and develop ways to help them achieve their goals
• Effectively handle all administrative duties

Skills

New business development

Organizational skills

Written communication

Presentation skills

Relationship building

Persuasive/negotiation

Objection handling

Fast-paced work ethic

Professional appearance

Driving license

Bilingual (plus)

Education

College degree preferred

Tools

Microsoft Office

Job description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KWTX:

KWTX-TV News 10 is the dominant television station in the Waco-Temple-Killeen market in the Heart of Texas. With the CBS, CW, Telemundo, and MeTV affiliates, KWTX is the leader in TV and digital marketing solutions. A start-of-the-art facility gives team members the ability to showcase their award-winning content.

Job Summary/Description:

We are seeking a well-qualified, enthusiastic, and goal-driven Hispanic Marketing Specialist/Media Executive to join our sales team. This position will sell advertising on all of our station platforms with an emphasis on our Telemundo platform. Additionally, this position will help drive revenue on Telemundo by working with other sellers on the team.

Duties/Responsibilities include, but are not limited to:

• Spearhead all communication regarding Telemundo and the Hispanic market to the sales team
• Inform team members with information about Telemundo programming, specials, sports, etc
• Be the station conduit between the Gray National Telemundo sales office and the station
• Attend client meetings with other Media Executives to help generate Telemundo revenue
• Create and present marketing strategies to grow local businesses
• Drive revenue through the company's sales initiatives
• Retain current business and develop new business contacts
• Attain budgeted revenue goals
• Understand the business objectives and marketing strategies of clients and develop ways to help them achieve their goals
• Effectively handle all administrative duties

Qualifications/Requirements:

• Demonstrated history in new business development
• Strong organizational, written, and presentation skills
• College degree preferred
• Proficient in the Microsoft Office suite
• Ability to build and maintain positive customer relationships
• Competitive, persuasive, energetic, and self-motivated traits
• Ability to overcome objections
• Enjoys a fast-paced environment and has a desire to win
• Professional appearance is a must
• Must possess a valid driver's license, good driving record, and auto insurance
• Bilingual skills are a plus

Company Policy:

KWTX-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.