MEDIA EXECUTIVE - KXII

Gray Television, Inc.; Sherman (TX); On-site; USD 60,000 - 100,000; Full time

Job summary

KXII-TV/Gray Media is seeking a Media Executive to drive new direct business revenue in North Texas and Southern Oklahoma. You will solicit new advertisers and grow the share of existing clients across digital advertising, TV airtime, and related services.

Responsibilities include owning the full sales cycle, maintaining a robust pipeline, and delivering revenue against targets while collaborating with multiple departments to deliver effective marketing solutions.

Qualifications

• Previous outside sales experience preferred.
• Knowledge of digital marketing platforms is ideal.
• Ability to learn in a fast-paced and changing environment.
• Strong sales skills with the ability to create effective sales promotions.
• Adaptable and effective negotiating skills.
• Excellent organizational, multi-tasking, and problem-solving skills.

Responsibilities

• Research opportunities in your market, generate or follow through on sales leads.
• Own the full sales cycle from prospect to close and meet new business revenue and budget goals.
• Provide expert insights, recommendations, and consultancy to build productive, long-lasting relationships.
• Maintain a consistent pipeline of new advertising prospects and forecast with accuracy monthly in our CRM platform.
• Create and present marketing recommendations to advertisers’ key decision-makers in person and virtually.
• Meet or exceed sales expectations, goals, and budgets.
• Communicate and collaborate effectively internally across all KXII 12 Media departments and support staff.

Skills

Outside sales

Digital advertising

CRM / Salesforce

Negotiation

Account management

Education

Bachelor's degree

Tools

CRM software (Salesforce)

Job description

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About Station KXII:

If you are outgoing, smart, inquisitive, driven, organized, and have a never-give-up attitude -- we have a great job waiting for you at Texoma’s KXII 12 Media! KXII is the most-watched television/digital news operation in Texoma, with nationally recognized and award-winning news, weather, and sports content. In addition, we are a market leader in creating multi-platform marketing solutions for local, regional, and national businesses. More than anything, we strive to provide content and solutions that keep Texomans safe, informed, and their businesses thriving.

Job Summary/Description:

KXII is looking for an essential member of our sales team who will drive new direct business revenue. With an extensive suite of broadcast, digital, sponsorship, and non-traditional product offerings, this role is responsible for developing, growing, and managing an account base.

KXII is seeking a Media Executive to work in the North Texas and Southern Oklahoma region. This individual will solicit new advertisers and increase the share of the business of existing advertisers. The Media Executive achieves assigned revenue goals through the sale of digital advertising, television airtime, and other products and services to new and existing clients.

Duties/Responsibilities include, but are not limited to:

• You will research opportunities in your market, generate or follow through on sales leads.
• You will own the full sales cycle from prospect to close and meet new business revenue and budget goals.
• You will be an expert in marketing and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships.
• You will maintain a consistent pipeline of new advertising prospects and forecast with accuracy monthly in our CRM platform.
• Create and present marketing recommendations to advertisers’ key decision-makers in person and virtually.
• Meet or exceed sales expectations, goals, and budgets.
• Communicate and collaborate effectively internally across all KXII 12 Media departments and support staff.

Qualifications/Requirements:

• Previous outside sales experience is preferred. Media sales experience is a plus. Recent college graduates with a Bachelor's degree are encouraged to apply.
• Knowledge of digital marketing platforms is ideal.
• The ability to learn in a fast-paced and changing environment.
• Strong sales skills, with the ability to create effective sales promotions.
• Adaptable and effective negotiating skills.
• Excellent organizational, multi-tasking, and problem-solving skills.

KXII-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.