Media Executive: Local Ad Sales Leader, Uncapped Commission

Gray Media, Inc.; Columbia (SC); On-site; USD 60,000 - 90,000; Full time

Job summary

WIS-TV/Gray Media is expanding our top-performing advertising team in Columbia, SC, offering uncapped earning potential as a Media Executive. You will partner with local and regional businesses to drive real revenue through multichannel digital marketing amplified by broadcast reach.

You will serve as a strategic marketing consultant, building tailored campaigns across OTT/CTV, display, search, social, and video to deliver measurable ROI.

Qualifications

• 3–5 years of consultative B2B sales experience in broadcast, digital, or media sales.
• Proven ability to prospect, negotiate high-value contracts, and grow accounts.
• Strategic thinker capable of diagnosing client challenges and crafting proposals.
• Self-motivated, collaborative, and driven to win in a fast-paced environment.

Responsibilities

• Drive new business and growth by identifying and partnering with local and regional businesses.
• Deliver strategic solutions by combining broadcast with digital marketing tactics.
• Leverage audience insights to connect ready-to-buy consumers with brands.
• Act as a trusted consultant guiding clients through evolving digital and broadcast landscapes.
• Own earning potential with an uncapped commission structure.

Skills

Consultative B2B sales

Negotiation

Strategic thinking

Self-motivation

Job description

WIS-TV/Gray Media is expanding our top-performing advertising team in Columbia, SC, offering uncapped earning potential as a Media Executive. You will partner with local and regional businesses to drive real revenue through multichannel digital marketing amplified by broadcast reach.

You will serve as a strategic marketing consultant, building tailored campaigns across OTT/CTV, display, search, social, and video to deliver measurable ROI.