MEDIA EXECUTIVE - WIS

GRAY MEDIA; Columbia (SC); On-site; USD 60,000 - 90,000; Full time

Job summary

WIS-TV/Gray Media is expanding our top-performing advertising team in Columbia, SC, offering uncapped earning potential as a Media Executive. You will partner with local and regional businesses to drive real revenue through multichannel digital marketing amplified by broadcast reach.

You will serve as a strategic marketing consultant, building tailored campaigns across OTT/CTV, display, search, social, and video to deliver measurable ROI.

Qualifications

• 3–5 years of consultative B2B sales experience in broadcast, digital, or media sales.
• Proven ability to prospect, negotiate high-value contracts, and grow accounts.
• Strategic thinker capable of diagnosing client challenges and crafting proposals.
• Self-motivated, collaborative, and driven to win in a fast-paced environment.

Responsibilities

• Drive new business and growth by identifying and partnering with local and regional businesses.
• Deliver strategic solutions by combining broadcast with digital marketing tactics.
• Leverage audience insights to connect ready-to-buy consumers with brands.
• Act as a trusted consultant guiding clients through evolving digital and broadcast landscapes.
• Own earning potential with an uncapped commission structure.

Skills

Consultative B2B sales

Negotiation

Strategic thinking

Self-motivation

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WIS:

WIS is the #1 local media organization in the capital city market of Columbia, South Carolina. As the top-rated broadcast television station serving South Carolina's Midlands since 1953, WIS offers the opportunity to join an award-winning culture built upon decades of market leadership.

WIS is currently recognized as the South Carolina Broadcasters Association's Station of the Year and has won the award a record 17 times. WIS has earned the Edward R. Murrow Award for Journalism Excellence, the National Association of Broadcasters' Service to America Award, the George Foster Peabody Award, and has more than 70 Emmy nominations in the last 5 years. Among the many notable former journalists who helped set our standard, NBC Today Show co-host Craig Melvin began his career with WIS as an intern, photographer, reporter, then anchor.

WIS produces more than 60 hours of live, local broadcast programming per week, as well as original content for multiple digital platforms. The station offers a unique variety of multiplatform advertising solutions, sponsored content, and professional creative services for businesses of any size.

Columbia, South Carolina, is a vibrant and growing capital city with a diverse population. It is home to the U.S. Army's largest installation for Basic Combat Training, Fort Jackson, along with the University of South Carolina and multiple other colleges and universities. WIS is located downtown, just two blocks from the South Carolina State House.

Our community combines affordable quality of life with a variety of entertainment and activities to accommodate your lifestyle, whether it's our 50,000-acre Lake Murray, our Columbia Fireflies minor league baseball team, the Riverbanks Zoo & Gardens, nearby Congaree National Park, or so much more.

Job Summary/Description:

Ready to represent the Midlands’ #1 media brand with uncapped earning potential? WIS is expanding our top-performing advertising team. We partner with local and regional businesses to drive real revenue with cutting-edge digital marketing amplified by the power of broadcast television. If you are driven by the belief that your income should reflect your performance, apply today.

Duties/Responsibilities include, but are not limited to:

The Opportunity:

As a Media Executive, you will serve as a strategic marketing consultant to business owners across the Midlands. Backed by the market’s strongest broadcast reach and advanced multi-platform digital tools (OTT/CTV, targeted display, search, social, and video) with national scale, you will build custom campaigns that deliver measurable ROI. If you're willing to put in the work, make the connections, cultivate relationships, develop new business, provide excellent customer service, and are motivated to maximize revenue through new, maintenance, and growth of accounts, you will thrive.

What You’ll Do:

• Drive New Business & Growth: Identify, prospect, and partner with local and regional businesses to capture market share and eliminate wasted marketing spend.
• Deliver Strategic Solutions: Combine broadcast dominance with advanced digital marketing tactics to build tailored, multi-platform campaigns.
• Leverage Audience Insights: Utilize deep consumer behavior data and market research to connect ready-to-buy consumers with clients' brands.
• Act as a Trusted Consultant: Educate and lead clients through the evolving digital and broadcast landscape, establishing long-term business partnerships.
• Own Your Earning Potential: Capitalize on an uncapped commission structure where performance directly determines compensation.

Qualifications/Requirements:

What We’re Looking For:

• Experience: 3–5 years of consultative B2B sales experience (proven success in broadcast, digital, or media sales strongly preferred).
• Track Record: Demonstrated ability to prospect new business, negotiate high-value contracts, and grow accounts.
• Strategic Mindset: Skilled at diagnosing client challenges and crafting custom marketing proposals.
• Drive & Independence: Self-motivated, collaborative, and hungry to win in a fast-paced environment.

WIS-TV/Gray Media is a drug‑free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.