Media Executive at WVVA Television, Inc.

University of Delaware; Bluefield (WV); On-site; USD 50,000 - 80,000; Full time

Job summary

WVVA in Bluefield, WV is seeking a Media Executive to drive local advertising sales. This fast-paced, relationship-first role rewards hustle with creative multimedia marketing solutions and training opportunities.

You’ll build campaigns, prospect new business, and close accounts while collaborating with the Gray Local Media sales team. A degree in marketing or communications and strong communication skills are preferred.

Qualifications

• Bachelor’s degree in marketing, communications or related field preferred.
• Strong written and verbal communication skills and confident presentation ability.
• Outside sales experience is a plus.

Responsibilities

• Develop creative, result-driven advertising and multimedia marketing campaigns for local businesses.
• Prospect, qualify and close new local and digital advertising accounts.
• Present integrated media plans and solutions tailored to client goals.
• Collaborate closely with the sales team and participate fully in Gray Television training programs.
• Maintain accurate client records and achieve sales targets.

Skills

Written and verbal communication

Presentation ability

Customer service

Technology familiarity

Outside sales experience

Education

Bachelor’s degree in marketing or communications

Job description

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Join WVVA (a Gray Local Media station) in Bluefield, WV as a Media Executive—a fast-paced, relationship-first sales role where your hustle and creativity pay off.

We’re looking for a motivated, competitive, goal-driven pro who loves winning new business, building strong client partnerships, and delivering smart multimedia marketing solutions. You’ll join a high-performing team that’s big on training, development, and cutting-edge sales + research tools.

We invest in you with training in TV sales, digital solutions, and new business development so you can grow quickly. You’ll prospect, pitch, and build compelling campaigns—then help clients bring them to life and see results.

Duties

(including but not limited to)

• Develop creative, result-driven advertising and multimedia marketing campaigns for local businesses.
• Prospect, qualify and close new local and digital advertising accounts.
• Present integrated media plans and solutions tailored to client goals.
• Collaborate closely with the sales team and participate fully in Gray Television training programs.
• Maintain accurate client records and achieve sales targets.

Qualifications

(including but not limited to)

• Bachelor’s degree in marketing, communications or related field preferred.
• Strong written and verbal communication skills and confident presentation ability.
• Proven customer service orientation and self-starter mentality.
• Comfortable with technology and basic computer applications.
• Outside sales experience is a plus.
• Reliable transportation, valid driver’s license, and ability to pass a motor vehicle records check.

Why WVVA?

Imagine living in "Nature’s Air-Conditioned City" of Bluefield, WV, nestled amidst the majestic Appalachian Mountains! WVVA isn't just a station; it's your gateway to adventure. We're centrally located to major markets and surrounded by a playground of world-class white-water rafting, thousands of miles of breathtaking ATV and hiking trails, exhilarating skiing, and so much more. We love living here!