MEDIA EXECUTIVE - WVIR

GRAY MEDIA; Charlottesville (VA); On-site; USD 36,000 - 44,000; Full time

Benefits offered by this job

Medical coverage

Health Savings Account

Flexible Spending Account

Life and disability benefits

Paid parental leave

401(k) with matching

Employee Assistance Program

Paid Time Off

Relocation PTO

Job summary

WVIR-TV/Gray Media in Charlottesville, VA is seeking a motivated Media Executive to join our energetic sales team. You will develop, sell, and implement creative marketing solutions across digital and television platforms, building long-term relationships with local and national advertisers and driving revenue.

The position offers base salary of $40,000 per year plus commissions, a full-time schedule Monday through Friday, and extensive training.

Qualifications

• Professional appearance is required.
• Media sales experience is preferred.
• Must be tech-savvy.
• Excellent communication skills and a can-do, team player attitude are a must.

Responsibilities

• Build a list of prospective clients with guidance and assistance from WVIR sales managers.
• Make phone calls to set appointments with business prospects.
• Conduct sales calls in collaboration with WVIR sales managers.
• Develop an advertising strategy/solution based on knowledge gained from the initial sales call.
• Present advertising strategy/solution to business prospect.
• Secure advertising contracts with new clients.
• Work with WVIR and GDM team to ensure a successful advertising campaign.

Skills

Media sales

Prospecting

Communication

Negotiation

Account management

Tools

CRM software

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$40,000/yr. (base to start, plus commissions)

Shift and Schedule

Mon. - Fri. (or at Manager's Discretion)

Job Type

Full-Time

Job Summary/Description

29News, the #1 TV station in the market, is searching for a motivated and enthusiastic Media Executive to join our energetic, professional sales team. WVIR-TV/GVIR-TV is the dominant #1 rated television station in the desirable Charlottesville market. 29News is consistently the top-rated station in all news day parts. The station is located on the historic Downtown Mall in the heart of Charlottesville's vibrant cultural district. As part of the Gray Media family, WVIR has best-in-class sales training.

Gray Digital Media (GDM) and WVIR 29News seek a motivated, goal-driven, solutions-oriented, and enthusiastic Media Executive to join our energetic, professional team of advertising sales professionals. The primary responsibility of a Media Executive is to develop, sell, and implement creative marketing solutions using state-of-the-art targeted digital advertising (Programmatic, OTT, Email, Social, Gaming, Audio Streaming, SEM, SEO) and broadcast television solutions. The ideal candidate will excel at building long-term professional relationships with local and national advertisers and strategize and negotiate multi-platform marketing and advertising projects, working independently to achieve revenue goals. Through the use of effective research, marketing, and advertising, we collaborate with new clients to develop advertising solutions that help our advertisers FIND and KEEP their very best customers. In this role, you will be expected to prospect, close, and develop new business and build a client base. A winning attitude and desire to learn are a must! WVIR will provide extensive training and a proven sales process to help ensure your success.

Duties/Responsibilities

• Build a list of prospective clients with guidance and assistance from WVIR sales managers
• Make phone calls to set appointments with business prospects
• Conduct sales calls in collaboration with WVIR sales managers
• Develop an advertising strategy/solution based on knowledge gained from the initial sales call
• Present advertising strategy/solution to business prospect
• Secure advertising contracts with new clients
• Work with WVIR and GDM team to ensure a successful advertising campaign

Qualifications/Requirements

• Professional appearance is required.
• Media sales experience is preferred
• Must be tech-savvy
• Possess excellent communication skills and a can-do, team player attitude is a must.

WVIR-TV/Gray Media is a drug-free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.