MEDIA EXECUTIVE (ASSO) - WTVA

Gray Local Media, Inc; Saltillo (MS); On-site; USD 50,000 - 85,000; Full time

Job summary

Gray Local Media, Inc in Tupelo, Mississippi is seeking a Media Executive to build relationships with local businesses and ad agencies, promoting multi-platform campaigns across TV, WTVA.com, and digital solutions. You will drive revenue while delivering top marketing products and excellent client service.

Ideal candidates have a proven sales record, are coachable and goal-driven, with strong interpersonal skills and the ability to navigate local markets in North Mississippi.

Qualifications

• Bachelor's Degree or equivalent work experience preferred.
• Proven track record in sales and new business development.
• Experience in TV/Radio/Newspaper or other sales-related experience is preferred.
• Experience in a consultative customer-focused business atmosphere.
• Must have personal insured transportation and valid driver's license.
• Must be able to pass a pre-employment background check.

Responsibilities

• Generate revenue across all available platforms.
• Prospect, contact, and present to new businesses to generate new advertising revenue.
• Manage inventory and protect station rate structure.
• Form strategic business and market partnerships.
• Regularly meet with sales managers to ensure progression and success with stated goals.
• Act as negotiator for assigned accounts; ensure proposals align with station strategies.
• Create and deliver sales presentations to clients & agencies.

Skills

Sales Experience

New Business Development

Consultative Selling

Relationship Building

Education

Bachelor's Degree or equivalent work experience preferred

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WTVA:

WTVA-TV is Gray Local Media's NBC and ABC television affiliates in Tupelo, Mississippi. Come be a part of North Mississippi's most-viewed media source and #1 television station in the market! Work in a collaborative environment as a key member of our Sales Team.

Job Summary/Description:

As a Media Executive, you will be responsible for establishing relationships with local businesses and ad agencies, helping them develop multi-platform marketing campaigns. This position will be responsible for promoting products across all of our television stations, WTVA.com, and numerous digital marketing solutions. The ideal candidate is service-oriented, coachable, self-motivated, thrives in a goal-oriented team environment, and has strong interpersonal skills. If you are attracted to the opportunity to deliver the strongest marketing products in North Mississippi, great compensation, and the chance to work with a talented team of professionals, look no further!

Duties/Responsibilities include, but are not limited to:

• Generate revenue across all available platforms
• Prospect, contact, and present to new businesses to generate new advertising revenue
• Manage inventory and protect station rate structure
• Form strategic business and market partnerships
• Regularly meet with sales managers to ensure progression and success with stated goals
• Act as negotiator for assigned accounts; ensure proposals align with station strategies.
• Create and deliver sales presentations to clients & agencies

Qualifications/Requirements:

• Bachelor's Degree or equivalent work experience preferred
• Must have a proven track record in sales and new business development
• Experience in TV/Radio/Newspaper or other sales-related experience is preferred
• Experience in a consultative customer-focused business atmosphere
• Must have personal insured transportation & valid driver's license
• Must be able to pass a pre-employment background check

WTVA-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.