MEDIA EXECUTIVE - WTOK

Gray Media; Meridian (MS); On-site; USD 55,000 - 90,000; Full time

Job summary

Gray Media's WTOK-TV in Mississippi is seeking a high-level Business Development Consultant to identify, qualify, and acquire new clients for innovative marketing solutions. This sales role emphasizes strategic thinking, relationship-building, and revenue growth with strong consultancy skills.

You will own the full sales cycle from prospecting to close, maintain a reliable pipeline, and collaborate across WTOK departments to deliver compelling presentations and measurable results for local

Qualifications

• Outside sales experience preferred.
• Strong PowerPoint and presentation skills a plus.
• Self-motivated, high-energy salesperson.
• Excellent organizational, time management, verbal, and writing skills.
• Must meet the Gray Television driving requirements.

Responsibilities

• Research opportunities in our market, generate and follow through on sales leads both warm and cold, and manage an active pipeline of potential revenue.
• Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
• Responsible for the full sales cycle from prospect to close.
• Expected to become an expert in marketing and provide insights, recommendations, and consultancy to build productive and long-lasting relationships with clients.
• Design and present marketing presentations professionally and enthusiastically.
• Meets or exceeds sales expectations, goals, and budgets and manages their own book of sales revenue for retention and growth opportunities.
• Communicate and collaborate effectively internally across all WTOK departments and support staff.

Skills

Outside sales

Prospecting

Presentation skills

Organization

Time management

Verbal communication

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WTOK

WTOK-TV is a trusted ABC network station with a history of serving the communities of eastern Mississippi and Western Alabama with top-rated news, weather, and sports. We also offer syndicated programming on the CW and myTOK networks. We take pride in serving our viewers, our community, and our advertisers for 70 years.

Our mission is to be engaged with the community and promote civic and economic development with a focus on improving the lives of our viewers. We use cutting-edge technology to provide accurate and timely news information on television and digital platforms.

Job Summary/Description

WTOK-TV is looking to grow its already commanding share of the local broadcast and digital revenue market. To do so, we are looking for the next high-level consultant to join our team. Our ideal hire will be self-motivated to exceed expectations and possess strong consultancy skills and an entrepreneurial spirit. This candidate thrives in a position that holds no limits to growth or success. The Business Development Consultant role is a sales role responsible for identifying, qualifying, and acquiring new prospects and connecting them with our innovative marketing solutions to help them grow their business. This is a role focused on acquiring high-quality clients with significant short- and long-term revenue potential.

Duties/Responsibilities

• Research opportunities in our market, generate and follow through on sales leads both warm and cold, and manage an active pipeline of potential revenue.
• Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
• Responsible for the full sales cycle from prospect to close.
• Expected to become an expert in marketing and provide insights, recommendations, and consultancy to build productive and long-lasting relationships with clients.
• Design and present marketing presentations professionally and enthusiastically.
• Meets or exceeds sales expectations, goals, and budgets and manages their own book of sales revenue for retention and growth opportunities.
• Communicate and collaborate effectively internally across all WTOK departments and support staff.

Qualifications/Requirements

• Outside sales experience preferred.
• Microsoft Office Word and Excel experience preferred.
• Strong PowerPoint and presentation skills a plus.
• Self-motivated, high-energy salesperson.
• Excellent organizational, time management, verbal, and writing skills.
• Ability to be a team player.
• A strong work ethic and the ability to formulate and execute a daily plan are a must.
• Must meet the Gray Television driving requirements

WTOK-TV/Gray Media is a drug-free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.