Media Effectiveness Strategy & GTM Lead

Google; New York (NY); Hybrid; USD 152,000 - 221,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Google is seeking a Product GTM professional in the Americas to accelerate measurement product adoption and drive business growth for the Ads segment. You will design regional activation programs and provide thought leadership on product activation, working with agencies, 3P ecosystems, and cross-functional teams.

In this role you will lead the Go-To-Market Operations to ensure flawless execution and scale, partnering with ALCS to optimize cross‑channel measurement and budget allocation.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in management consulting, sales operations, business strategy or corporate advisory.
• Experience in sales or product strategy in traditional or digital advertising.
• Experience in measurement (Experimentation, Incrementality, MMM).
• Strong problem-solving, strategic and investigative capabilities with executive stakeholders.
• Operational excellence with prioritization across multiple workstreams.
• Customer-focused mindset translating offerings into sales value.

Responsibilities

• Lead strategic projects for Measurement (Media Effectiveness) at the Americas scale to shape the operating model and goals.
• Define and execute against regional OKRs, align priorities, metrics and strategies; build governance for goals.
• Collaborate with Sales, Go to Market, Marketing to deliver solutions meeting objectives; influence Global stakeholders.
• Analyze media effectiveness products and revenue data to identify trends and insights for activation.

Skills

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree or equivalent practical experience

Job description

Google is seeking a Product GTM professional in the Americas to accelerate measurement product adoption and drive business growth for the Ads segment. You will design regional activation programs and provide thought leadership on product activation, working with agencies, 3P ecosystems, and cross-functional teams.

In this role you will lead the Go-To-Market Operations to ensure flawless execution and scale, partnering with ALCS to optimize cross‑channel measurement and budget allocation.