Shopper Media Strategy Manager

Mars United Commerce; Stamford (CT); On-site; USD 81,225 - 124,432; Full time

Benefits offered by this job

Paid Family Care

Adoption & Surrogacy Support

Pet Adoption Support

Health & Wellness Benefits

Tuition Assistance

Flexible Time Off

Volunteer Days

Matching Gifts

Work Your World

Global mobility

Job summary

Mars United Commerce seeks a Manager, Commerce Media to guide shopper & retail media strategies for CPG clients across assigned retailers, leveraging Marilyn and client data. You’ll advise on plan-building, optimization and measurement, while fostering deep retailer and vendor partnerships to drive ROI.

You will stay ahead of trends, collaborate with activation and consulting teams to ensure on-budget, on-time executions and deliver actionable insights across campaigns.

Qualifications

• Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer
• Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.)
• Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required
• Ambitious self-starter who takes ownership of and great pride in their work
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
• Creative and strategic thinker who gets excited about taking on and solving complex challenges
• Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
• Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred

Responsibilities

• Develop insight-backed media strategies for the agency’s CPG clients at assigned retailers, using Marilyn Predictive Commerce Intelligence platform, historical client data and other relevant tools
• Advise teams on best practices for media strategy development, plan building, optimization and measurement
• Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
• Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the company and its clients as best-in-class partners
• Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to assigned retailers, and regularly share new opportunities with our clients
• Collaborate with the Media Activation and Retail Consultancy teams to oversee the execution and optimization of all media plans, ensuring they are on-budget, on-time and meeting desired performance benchmarks
• Develop POVs for our clients on the value of different media vehicles to share learnings and best practices, and define and track performance of retailer vehicles generally
• Partner with the National Media Team to share learnings and best practices, and define and track performance of national vs. retailer vehicles
• Help define and continuously improve our media strategy product and service offerings

Skills

Shopper/retail media strategy

Retail search strategy

Retailer/vendor relationships

Self-starter mentality

Omnichannel media knowledge

Creative and strategic thinking

Curiosity and improvement mindset

Collaborative team player

Confident presenting & communication

Results analysis & insights

Proficiency with Simmons/MRI/Kantar

Tools

Simmons

MRI

Kantar

Job description

Mars United Commerce seeks a Manager, Commerce Media to guide shopper & retail media strategies for CPG clients across assigned retailers, leveraging Marilyn and client data. You’ll advise on plan-building, optimization and measurement, while fostering deep retailer and vendor partnerships to drive ROI.

You will stay ahead of trends, collaborate with activation and consulting teams to ensure on-budget, on-time executions and deliver actionable insights across campaigns.