Media Director

Samsung Electronics America; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical insurance

401(k)Employee Purchase Program

Tuition Assistance

Job summary

Samsung Electronics America is seeking a senior marketing leader to build and guide a team spanning Paid Media, Performance Marketing and Measurement. You will shape media strategy, drive cross-channel campaigns, and partner with Global and local teams to maximize ROI.

The role focuses on defining best-in-class execution, establishing KPI frameworks, and advancing measurement through attribution, MMM, and test-and-learn programs.

Qualifications

• Experience in hands-on digital marketing with high growth B2C environments.
• Proven ability to create digital lead generation campaigns (Google PLA, paid social, content marketing, SEO, AEO, GEO).
• Experience deploying campaigns and writing ads with keyword lists (Google AdWords).
• Experience partnering with senior executives on growth strategies and leading digital marketing teams.

Responsibilities

• Lead and grow a team spanning Paid Media, Performance Marketing and Measurement.
• Define, design, and drive marketing campaigns aligned with business goals.
• Shape the media measurement strategy with KPI frameworks, attribution, and testing.
• Collaborate with global and local teams to maximize ROI across lines of business.

Skills

Digital marketing

Lead generation

Google Ads

SEO

Analytics

Education

Bachelor's degree

Master's degree

Tools

Google Ads

Google Analytics

Job description

Position Summary

This role is not eligible for immigration sponsorship.

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting‑edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference.

Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role & Responsibilities

• Lead, develop and grow a team spanning Paid Media, Performance Marketing and Measurement responsibility, fostering a culture of excellence, collaboration, and data‑driven media strategy, planning and execution
• Drive media strategy, planning and analysis for the Corporate Marketing division
• Define, design, and drive best‑in‑class execution of marketing campaigns that are aligned with business goals and objectives
• Shape the SEA media measurement strategy in partnership with Global and local teams, ensuring all lines of business (LOBs) can maximize their media investment and demonstrate impact through consistent KPI frameworks, attribution, incrementality testing, MMM/MTA and performance insights.
• Ensures multiple stakeholder alignment to the strategy including, but not limited to executives and cross‑functional teams at SEA and with global HQ
• Develops never‑been‑done‑before media approaches and cutting‑edge test and learn campaigns to push the marketing capabilities while driving increased efficiency, effectiveness, and ROI
• Strategize, plan, manage, and continuously improve robust cross‑media marketing programs for all lines of business, working with media partners to stay on top of the evolving digital media landscape and run experimentation to learn and improve business outcomes.
• Lead the strategy for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to maximize brand visibility. You will be collaborate with xLOBs (x‑Line of Business) for optimizing brand footprint to ensure our assets are accurately cited, answered, and recommended across AI platforms
• Works with the finance team to manage financial control processes from plan proposal to purchase order creation, including managing fluctuation and pacing from a reporting perspective
• Acts as a liaison between the media agency and the Brand and Social teams to ensure an integrated marketing, communications, and channel approach
• Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard and bi‑monthly live meeting forum, translating media performance and measurement results into clear business and investment recommendations.
• Works with global HQ on designing and executing media pilots, test plans and partnerships

Skills and Qualifications

Minimum Qualifications

• Minimum 12 years of related experience and a Bachelor's degree, or 10 years and a Master's degree
• Experience working in a hands‑on digital marketing role coupled with strong experience in high growth B2C environments.
• Extensive hands‑on experience in creating digital lead generation campaigns, which includes Google PLA, paid social, content marketing, SEO, AEO and GEO as well as, understands how to optimize campaigns to meet effective KPIs. Experience deploying campaigns, such as writing ads and developing keyword lists on Google AdWords. If you have only used an agency to deploy your campaigns, this is not the right position for you.
• Background partnering with senior executives on growth strategies as well as leading digital marketing teams
• A positive “all‑hands‑on‑deck” attitude and willingness to get the job done. Ability to balance setting the strategy AND rolling up your sleeves with the team and agency partners.
• Strong understanding and proficiency with eCommerce and marketing platforms, as well as media measurement methodologies including attribution, MMM, incrementality and lift studies
• Ability to dissect large amounts of data into clear opportunities for marketing and business.
• Able to pivot strategically based on campaign and channel performance.
• Ability to lead external media agencies and partners to deliver the highest quality of strategy, plans, measurement, attribution to the business (sales, revenue).
• Proven experience in building innovative, proactive, high‑impact digital channels; utilizing all relevant channels, and aligning strategies with business goals in order to drive revenue and customer engagement.
• Must have advanced knowledge of online ad serving, creative capabilities, behavioral targeting and data strategies.
• Fluency in Natural Search and understanding synergies between Paid and Organic.
• Strong history of managing tactical and strategic direct‑response media objectives in a digital‑first organization.
• A passion for consumers – both how to influence their behavior and delivering flawless consumer experiences.
• Prioritize multiple tasks, work effectively under stress, meet short deadlines, and take directions. Ability to identify problems and implement or recommend solutions.
• Active problem solver and creative thinker who can think on their feet and define and manage an ongoing test & learn agenda.
• Must be highly adept and capable of building and maintaining trusting partnerships and collaborative relationships across a matrix organization
• High level proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; Google Analytics or similar platform; and Adwords

Benefits @ Samsung

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives
• MBO bonus compensation

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

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Employer Culture and DEI

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.