Media Coordinator - Digital Acquisition & Audience Strategy

EastWesticism; Eugene (OR); Hybrid; USD 54.000 - 66.000; Vollzeit

Benefits dieser Stelle

Comprehensive Health Insurance

Paid Time Off (PTO)

Professional Development

Zusammenfassung

EastWesticism Inc. seeks a data-driven Media Coordinator to lead multi-channel media distribution, digital acquisition, podcast operations, and PR outreach regionally and nationally.

You will manage geofenced campaigns, audience segmentation, omnichannel publishing, and conversion analytics, partnering with our Production Specialist and Project Manager to reach the right audiences and support program goals.

Qualifikationen

• 5+ years of professional digital media acquisition, multi-channel publishing, or media coordination.

Aufgaben

• Geofenced Campaign Execution: design, deploy and manage hyper-local digital media campaigns.

Kenntnisse

Campaign & Content Experience

High-Reach Track Record

Multi-Format Versatility

Targeting & Ad Tech Mastery

Geographic & Microtargeting Skills

PR & Analytical Mindset

Tools

Meta Ads Manager

Google Ads

YouTube Ads

Geofencing Platforms

UTM Analytics

GA4

Jobbeschreibung

Job Title: Media Coordinator - Digital Acquisition & PR

Job Type: Full-Time (Initial 10-Month Contract Term, Eligible for Multi-Year Renewal)

Start Date: Immediate Opening

Compensation: $60,000 (10-Month Contract Term)

Job Title: Media Coordinator - Digital Acquisition & PR

Job Type: Full-Time (Initial 10-Month Contract Term, Eligible for Multi-Year Renewal)

Start Date: Immediate Opening

Location: Eugene, Oregon / Hybrid

Compensation: $60,000 (10-Month Contract Term)

Benefits: Comprehensive Health Insurance, Paid Time Off (PTO), Professional Development

About the Role

We are seeking a versatile, data-driven Media Coordinator to lead our multi-channel media distribution, digital acquisition engine, high-reach podcast operations, and public relations (PR) outreach across regional and national outlets.

In this role, you will act as our audience mechanics specialist - managing the distribution of our entire content ecosystem, spanning high-impact video content, written articles, podcast episodes, subscriber newsletters, social carousels, downloadable guides, and free physical/digital books. You will leverage geofenced ad deployment, microtargeting strategies, multi-format publishing, and press relationships to locate, engage, and activate target audiences within hard-to-reach geographic regions. Working alongside our Production Specialist, Project Manager, and program leadership, you will ensure our resources reach the exact individuals who need them most.

Key Roles & Responsibilities

• Geofenced Campaign Execution: Design, deploy, and manage hyper-local and regional digital media campaigns utilizing geofencing and localized IP targeting across geographic boundaries and hard-to-reach areas.
• Algorithmic Microtargeting: Leverage advanced demographic, interest, and behavioral parameters across ad networks (Meta Ads, Google/YouTube Ads, TikTok Ads, programmatic networks) to connect with the target audience.
• Audience Segmentation: Build and refine custom, lookalike, and retargeting audiences to optimize campaign efficiency and maximize message resonance.
• Omnichannel Publishing: Manage publishing schedules across all digital mediums - converting core curriculum into multi-format assets including educational carousels, long-form articles, social text graphics, downloadable booklets, and landing pages for free book fulfillment.
• Podcast Operations & Scale: Oversee audio publishing, syndication feeds, show note optimization, clip extraction, and platform promotion for our high-reach podcast to sustain and expand its active listener base.
• Newsletter Management: Segment and grow our official subscriber newsletter - crafting engaging issues that drive high open rates, click-through rates, and community connection.
• Media Outreach: Build and cultivate relationships with press, radio stations, podcasts, television networks, digital publications, and specialized media channels - ranging from regional outlets to national media platforms to secure earned press coverage.
• Press Releases & Announcements: Draft and distribute press releases, media advisories, and press kits highlighting program launches, free community resources, and major program milestones.
• Conversion Optimization: Monitor, analyze, and optimize conversion funnels to drive program inquiries, landing page visits, participant sign-ups, and resource downloads.
• A/B Testing & Iteration: Continuously test ad creative, thumbnail hooks, ad copy, landing pages, and call-to-action (CTA) placements to maximize Click-Through Rates (CTR) and lower Cost Per Acquisition (CPA).
• Data Logging & Reporting: Track key campaign metrics (impressions, reach, view duration, conversion rates) and compile regular performance dashboards to support grant deliverables and executive reporting.
• Collaborative Campaign Prep: Work closely with the Production Specialist and Project Manager to package raw video, audio, and written materials into platform-optimized formats with dynamic subtitles, catchy hooks, and clean visual presentation.

Qualifications & Experience

Required Qualifications:

• Campaign & Content Experience: 5+ years of professional experience structuring, scaling, and optimizing digital media acquisition campaigns, multi-channel publishing, or media coordination.
• High-Reach Track Record: Proven track record of driving massive digital reach (e.g., cumulative views across campaigns, growing multi-channel subscriber/follower bases into the tens or hundreds of thousands, or managing high-reach podcasts and email lists).
• Multi-Format Versatility: Demonstrated capability in distributing diverse content formats—including video clips, written articles, social media carousels, email newsletters, and long-form publications/books.
• Targeting & Ad Tech Mastery: Operational expertise in Meta Ads Manager, Google/YouTube Ads, programmatic geofencing platforms, email marketing software, and analytics suites (Google Analytics 4, pixel tracking, UTM parameters).
• Geographic & Microtargeting Skills: Demonstrated skill in locating and activating hard-to-reach demographics or geographically isolated populations through tailored digital campaigns.
• PR & Analytical Mindset: Strong written press communication skills combined with exceptional data literacy to turn conversion analytics into actionable campaign adjustments.

Small Team Flexibility & All-Hands Culture

As part of a lean, mission-driven non-profit launching a new initiative, flexibility is key. While your core focus is on digital acquisition, multi-format content publishing, PR, and conversion analytics, we operate with an "all-hands-on-deck" mindset. You will work collaboratively across our small team to support campaign rollouts, virtual event promotion, and general organizational objectives. We value data-driven decision making, adaptability, and strategic execution.

Work Environment: On-site and field-based across program sites in Eugene, OR, with occasional evening or weekend availability tied to community events and program sessions.

Tools Provided

Program laptop for field work and mileage reimbursement for approved program travel

EastWesticism is an Equal Opportunity Employer.