Media Relations & PR Coordinator

Kinship; Washington (District of Columbia); Remote; USD 45,000 - 55,000; Full time

Benefits offered by this job

Health, Vision & Dental Coverage

Half-Day Fridays

Generous Paid Time Off

Company-Paid Life Insurance

401(k) Retirement Plan

Paid Parental Leave

Professional Development Opportunities

Job summary

Kinship is seeking a Media Relations & PR Coordinator for a remote role with up to 10% travel and preferred presence in Atlanta or Washington, D.C. You will execute campaigns, manage media databases, and drive proactive outreach across multiple channels to maximize partner exposure in travel and hospitality sectors.

The position emphasizes developing pitches, coordinating events, and maintaining press materials, with a focus on strong partnerships and measurable results.

Responsibilities

• Execute daily PR strategies and pitches for partners to maximize exposure.
• Conduct proactive, high-volume media outreach via print, online, broadcast, podcast, and radio channels.
• Draft compelling story pitches, messaging, and talking points.
• Identify, maintain, and curate a database of top-tier local, regional, and national media contacts.
• Compile seasonal, holiday, and travel-focused media roundups and distribute them regularly.
• Oversee the creation and organization of press kits and multimedia libraries.
• Assist in conceptualizing and executing public relations events, including media briefings, functions, stays, drops, media familiarization trips, and itineraries.
• Monitor, measure, and respond to media successes using relevant reporting tools.
• Execute the maintenance of all media trackers and update target media lists monthly. Execute monthly detail reports for partners.

Job description

LOCATION: Remote with up to 10% travel; Atlanta, Washington, D.C., preferred

We are searching for an entrepreneurially-minded Media Relations & PR Coordinator. For this position, we prize technical ability, curiosity, and experience in hospitality and travel. This role uniquely blends foundational media relations with programming execution, ensuring our partners' stories are told through high-impact media placements and on-the-ground activations. As a Coordinator, you will support the PR team by executing campaigns, managing media and programming databases, and driving proactive outreach.

Media Relations & PR Execution

• Execute daily public relations strategies and pitch plans for partners to maximize exposure.
• Conduct proactive, high-volume media outreach via print, online, broadcast, podcast, and radio channels.
• Draft compelling story pitches, messaging, and talking points.
• Identify, maintain, and curate a database of top-tier local, regional, and national media contacts.
• Compile seasonal, holiday, and travel-focused media roundups and distribute them regularly.
• Oversee the creation and organization of press kits and multimedia libraries.
• Assist in conceptualizing and executing public relations events, including media briefings, functions, stays, drops, media familiarization trips, and itineraries.
• Monitor, measure, and respond to media successes using relevant reporting tools.
• Execute the maintenance of all media trackers and update target media lists monthly. Execute monthly detail reports for partners.

Programming & Partnerships Execution

• Source and execute partnerships for programs, packages, events, and charitable giving.
• Conduct proactive outreach to key businesses, organizations, partners, and vendors to secure programming collaborations.
• Execute contract negotiations for partnerships on behalf of the partners.
• Provide detailed partner turnovers encompassing all programming details, including run-of-shows and required materials.
• Maintain an up-to-date project management board for all partners with real-time updates on programming efforts.
• Elevate the performance of collaborations through targeted strategies and robust engagement plans.
• Help track partner budgets and investments for successful programming results.
• Share trends and ideas of partnerships and activations with the wider team weekly.

Account Support & Internal Coordination

• Serve as a vital support system and account coordinator for multi-disciplinary accounts.
• Execute weekly incremental updates to partners and compile detailed monthly reports.
• Update and maintain partner marketing briefs with the latest PR and programming updates.
• Conduct community outreach on behalf of all partners (e.g., to concierges, residential groups) and maintain outreach trackers.
• Develop, manage, and maintain Community Calendars.
• Maintain and leverage memberships on behalf of partners (e.g., CVBs, member-based neighborhood and business organizations).
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns.

Professional Skill Set

• Maintain a nuanced understanding of media relations strategy, the current media landscape, and the latest marketing tools.
• Develop a keen understanding of measurement and reporting tools in media relations.
• Engross yourself in culture, food, and travel, becoming an expert in its personalities, products, and processes. Keep up-to-date on current trends within the represented industries of the agency.
• Comfortable in a Fast-Paced, High-Yield Environment: You excel at balancing multiple deliverables simultaneously: from drafting media pitches and press releases to executing outreach strategies across multiple client accounts.
• Engross yourself in culture, food, and travel, becoming an expert in its personalities, products, and processes.
• Tell us what we do not know with regular candor.
• Brainstorm and innovate to improve the company, the job, and our partners.
• Cultivate a career path and actively seek professional development opportunities alongside the company.

Personal Traits & Habits

• An unshakeable passion for culture, food, and travel
• Jedi-level brightness
• Desire to outdo oneself, above all others
• Empathy and optimism
• Easily obsessed with our partners
• Impeccable with one’s word
• Creativity and comfort with new business development
• Self-awareness and relentless curiosity

BENEFITS AND PERKS

• Health, Vision & Dental Coverage
• Half-Day Fridays
• Generous Paid Time Off
• Company-Paid Life Insurance
• 401(k) Retirement Plan
• Paid Parental Leave
• Professional Development Opportunities

Physical Demands & Travel (ADA)

This is a sedentary role that primarily involves sitting and typing/using a computer for extended periods. Occasional travel to partner sites is required as needed.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

EOE STATEMENT

Kinship provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

FLSA STATUS: Exempt

SALARY RANGE: Starting $50k DEO