Digital Marketing Specialist

FPW Media; Springfield (OR); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

401K Matching

Paid Time Off

Growth & Professional Development

Job summary

FPW Media is seeking a Digital Marketing Specialist to support paid, organic, and social media initiatives across multiple client accounts. The role requires planning, execution, and optimization of digital campaigns with a balance of strategy and hands-on execution.

The ideal candidate has 2+ years in digital advertising, agency experience, and strong analytics skills. This fully on-site Springfield, Oregon position offers growth opportunities in a fast-paced, collaborative agency environment.

Qualifications

• Bachelor’s degree in a related field or equivalent relevant experience.
• Minimum 2 years of digital advertising experience including paid media, SEO, and social media management.
• Minimum 1 year of agency experience.
• Proficiency with Google Analytics and performance/analytical reporting tools.
• Exceptional knowledge of digital advertising platforms and tools (Google Analytics, Moz, SEM Rush, Facebook Business Manager).
• Experience in and passion for data analysis and reporting.
• Proficiency in Google Ads, Facebook Business Manager, Wordpress, Shopify, WooCommerce, Microsoft Suite, and/or GSuite applications.
• Experience with email marketing platforms (Klaviyo, MailChimp, ActiveCampaign).

Responsibilities

• Lead the development, launch, and optimization of multi-channel digital marketing campaigns across paid search, paid social, SEO, and email.
• Monitor campaign performance, interpret data, and translate insights into strategic recommendations.
• Provide client-ready reporting and identify opportunities to improve ROI and drive revenue growth.
• Collaborate with internal teams and stakeholders on new campaign initiatives.

Skills

Digital marketing strategy

Campaign optimization

Data analysis

Client communication

Time management

Education

Bachelor’s degree or equivalent experience

Tools

Google Analytics

Moz

SEMrush

Facebook Business Manager

WordPress

Shopify

WooCommerce

Microsoft Office

GSuite

Klaviyo

MailChimp

ActiveCampaign

Job description

Candidates must be willing to work from our Springfield, Oregon office. This role is fully on-site and does not offer a hybrid or remote schedule.

About Us

FPW Media is a full-service creative team of 40+ professionals with one focus: making the impossible possible for our clients on a daily basis. We work across industries including agriculture and timber, consumer products, healthcare, and professional services. From national campaigns to community initiatives, we build strategies, design visuals, produce films, launch websites, and deliver marketing that drives measurable results.

What motivates us goes beyond deliverables. We’re driven by helping clients achieve growth, visibility, and impact. We thrive on creative problem-solving, the energy of collaboration, and the challenge of producing work that stands out in crowded markets. Our culture is fast-paced and ambitious, yet supportive and grounded in the belief that when our people grow, our company grows too.

Job Overview

The Digital Marketing Specialist supports paid, organic, and social media initiatives across a variety of client accounts. This role is responsible for planning, executing, and optimizing digital campaigns while stepping in wherever additional support is needed. The ideal candidate is a well-rounded digital marketer who can move fluidly between strategy and execution and contribute to the continued growth of FPW’s digital services.

Minimum Qualifications

• Bachelor’s degree in a related field, or equivalent relevant experience
• Minimum 2 years of digital advertising experience including paid media, SEO, and social media management
• Minimum 1 year of agency experience
• Proficiency with Google Analytics and performance/analytical reporting tools.
• Exceptional knowledge of digital advertising platforms and tools (Google Analytics, Moz, SEM Rush, Facebook Business Manager)
• Experience in and passion for data analysis and reporting
• Proficiency in Google Ads, Facebook Business Manager, Wordpress, Shopify, WooCommerce, Microsoft Suite, and/or GSuite applications
• Experience with email marketing platforms (Klaviyo, MailChimp, ActiveCampaign)

Preferred Qualifications

• Google Ads Certified
• Experience implementing digital campaigns via multiple channels and platforms

Key Responsibilities

• Digital Campaign Strategy & Execution: Lead the development, launch, and optimization of multi-channel digital marketing campaigns across paid search, paid social, CTV, SEO, and email. Ensure campaigns are aligned with client goals and deliver measurable results.
• Performance Analysis & Growth Recommendations: Monitor campaign performance, interpret data, and translate insights into clear strategic recommendations. Provide client-ready reporting and identify opportunities to improve ROI and drive revenue growth.
• Client & Cross-Functional Partnership: Serve as a collaborative partner to internal teams and stakeholders, providing regular updates, strategic guidance, and support for new campaign initiatives.
• Operational Excellence & Continuous Improvement: Uphold industry best practices, contribute to process improvements, and ensure campaigns are executed accurately, efficiently, and on schedule.

Skills/Abilities

• Ability to solve problems creatively
• Ability to collaborate, communicate, and prioritize
• Ability to work under pressure and within tight deadlines
• An innovative and motivational mentality
• Excellent problem-solving skills and willingness to learn new skills
• Ability to change direction quickly based on pressing needs

What We Offer

• 401K Matching – Invest in your future with company contributions.
• Paid Time Off – Enjoy time off for yourself.
• Growth & Professional Development – Work in a dynamic, creative environment with opportunities for advancement.

Join our team and be part of an innovative, fast-paced agency where your leadership and digital expertise will make a measurable difference!