Media Buyer, Paid Search

Centerfield; New York (NY); Remote; USD 70,000 - 90,000; Full time

Job summary

Join a dynamic team at a forward-thinking company as a Media Buyer in Paid Search. This role is pivotal in driving customer acquisition through innovative digital marketing strategies. You will leverage your expertise in Google and Microsoft Ads to optimize campaigns, analyze performance data, and contribute to the success of top brands. With a strong emphasis on collaboration and creativity, you'll work alongside a talented group of professionals dedicated to delivering exceptional results. Enjoy a competitive salary, unlimited PTO, and a vibrant workplace culture that promotes growth and community involvement. This is your chance to make a significant impact in a thriving industry!

Benefits

Competitive salary

Unlimited PTO

Medical, dental, and vision plans

401(k) company match

Paid charity and volunteer days

Career growth opportunities

Qualifications

• 2+ years in digital marketing with focus on SEM and direct response campaigns.
• Strong analytical skills and experience in campaign optimization.

Responsibilities

• Plan and execute digital ad campaigns to drive user acquisition.
• Analyze data and optimize campaigns for better performance.

Skills

Digital Marketing

Search Engine Marketing

Google Ads

Microsoft Ads

Data Analysis

A/B Testing

Communication Skills

Time Management

Analytical Skills

Self-starter Mentality

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Economics

Bachelor's Degree in Math

Bachelor's Degree in Statistics

Bachelor's Degree in Finance

Tools

SA360

Tableau

Microsoft Excel

Job description

Media Buyer, Paid Search

New York, NY / Media Operations – Media Operations / Full-time / Remote

Hi, We're Centerfield. Super-powered customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and proud to be recognized as a Best Place to Work in Los Angeles.

The Opportunity... Centerfield is a large purchaser of online traffic to our Owned and Operated sites and is looking for an entrepreneurial-minded individual to fill our Search Engine Marketing (SEM) Media Buyer role. You'll join a fast-paced team of paid search experts collaborating to deliver top-notch results to a diverse set of top brands worldwide. This position requires a comprehensive understanding of Google Ads and Microsoft Ads along with an ability to scale and optimize campaigns to drive profitability.

How You'll Contribute...

• Plan, launch, and execute digital ad campaigns to increase awareness and drive new user acquisition through our Owned & Operated sites
• Test, monitor, and flawlessly execute Paid Search tactics to optimize campaigns, manage budgets, analyze data, and extrapolate insights
• Identify new opportunities to drive revenue and profitability within Google’s advertising opportunities (Search, Display, Remarketing, and Video)
• Conduct A/B testing on ad copy and landing pages to continue to refine and improve conversion
• Extract campaign data & generate reports that summarize campaign performance to provide further actionable insights
• Present campaign performance reports to direct and cross-functional teams
• Stay informed on emerging technologies and trends related to paid search and digital marketing best practices to help contribute innovative and strategic ideas to the team
• Work collaboratively with cross-teams (Paid Social, SEM, Programmatic, Display, + Paid Social) when developing campaign strategy and evaluating performance

What We're Looking For...

• 2+ years of experience in digital marketing/advertising directly related to Search Engine Marketing (Google, Microsoft, etc.) with an emphasis on direct response campaigns (CPA, CPL, CPC, ROI, ROAS)
• Bachelor’s degree in marketing or a qualitative field such as economics, math, statistics, finance, etc.
• Hands-on campaign and optimization experience
• Thorough understanding of real-time bidding auctions and bid strategies
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
• Excellent organizational skills and the ability to juggle multiple responsibilities
• Exceptional analytical abilities with a high attention to detail
• An independent worker with strong time management and organization skills
• The ability to identify trends and turn data into actionable business insights and hypotheses
• Self-starter mentality with drive to succeed
• Strong proficiency in Microsoft Excel

Bonus Points:

• Experience using SA360
• Experience using Tableau

Life at Centerfield...

• Competitive salary + semi-annual bonus
• Unlimited PTO – take a break when you need it!
• Industry leading medical, dental, and vision plans + generous parental leave
• 401(k) company match plan – fully vested day 1
• Award winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
• Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
• Career growth – we enjoy promoting from within!

$70,000 - $90,000 a year

To learn more, visit us Here.

Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.