Media Buyer (iGaming) - US

Pack.com; Michigan; Remote; USD 90,000 - 160,000; Full time

Job summary

Pack.com is seeking a battle-tested Media Buyer to aggressively scale profitable user acquisition in iGaming, sweepstakes, and gaming verticals. You will own capital with the freedom to test high-converting hooks, native angles, and aggressive funnel setups while navigating compliance challenges.

You will manage paid media across crypto-gaming DSPs, native networks, and direct publisher placements. Direct experience with iGaming, Twitch/Kick streams, and community channels is required to drive

Qualifications

• Experience managing paid media in iGaming, sweepstakes, or crypto-gaming.
• Proven ability to scale ad spend while maintaining profitability.
• Strong understanding of conversion optimization and direct-response hooks.
• Fluent in data-driven decision making and backend value/LTV analysis.

Responsibilities

• Programmatically buy and optimize media across gaming DSPs and direct publisher placements.
• Run paid campaigns in Telegram, Discord, and community channels targeting gaming audiences.
• Whitelist and manage paid posts with mid-tier gaming creators and streamers.
• Leverage native networks and programmatic video networks for adult, gaming, and sweepstakes audiences.

Skills

Media buying

Direct response

CRO

Analytics & attribution

Budget management

Tools

A-Ads

Coinzilla

BuySellAds

Twitch

Kick

Taboola

Revcontent

Job description

The Mission

We aren’t looking for an agency e-commerce media buyer whose entire playbook relies on setting up basic Facebook catalog ads or broad Google Search campaigns. We need a battle-tested Media Buyer who understands the underground mechanics of iGaming, sweepstakes, and gaming user acquisition.

Your mission is simple: aggressively scale profitable user acquisition across Pack.com while protecting backend LTV. You know that standard ad networks hit compliance walls fast, so your edge lies in navigating grey-hat compliance, leveraging specialized gaming DSPs, buying direct inventory on CS2/gaming hubs, running Telegram/Discord ad networks, and amplifying creator traffic.

You will have direct ownership over capital, zero bureaucratic hand-holding, and total freedom to test high-converting hooks, native angles, and aggressive funnel setups. If you know how to bypass ad account friction, find unexploited traffic pockets, and turn high-intent gamers into high-LTV players, this is your playground.

Key Responsibilities

• Niche Gaming & iGaming Channel Buying: Programmatically buy and optimize media across crypto-gaming DSPs, specialized ad networks (e.g., A-Ads, Coinzilla, BuySellAds), high-traffic streaming networks (Twitch, Kick), and direct publisher placements across CS2 skin marketplaces, stat-trackers, and gaming wikis.
• Telegram, Discord & Community Traffic: Run performance-driven paid placements, native sponsorships, and direct response campaigns inside high-volume gaming, skin trading, and iGaming Telegram channels and Discord hubs.
• Influencer Paid-Media Amplification: Whitelist and run dark posts through mid-tier gaming creators and Kick/Twitch streamers, amplifying organic creator reach with paid budget.
• Alternative Traffic Networks: Leverage high-volume native networks (Taboola, Revcontent), pop/under networks, and programmatic video ad networks tailored for adult, gaming, and sweepstakes demographics.

• iGaming / Sweepstakes Direct Experience: Mandatory track record managing paid media campaigns directly within iGaming, online casinos, sweepstakes, sports betting, or crypto-gaming platforms.
• Proven Scale & Budget Management: Demonstrated history of managing tens (or hundreds) of thousands of dollars in monthly ad spend profitably.
• Technical Ad Setup & Compliance: Mastery of ad account structures, pixel tracking, server-to-server (S2S) tracking, cloaking/compliance workflows, and bypass strategies for platform restrictions.
• Direct-Response Mindset: Deep understanding of user psychology, conversion rate optimization (CRO), and direct-response advertising hooks that convert gamers and bettors.
• Data & Analytics Fluency: Ability to analyze raw campaign data, perform funnel attribution, and adjust bid strategies based on backend player value and LTV metrics rather than surface-level CTRs.

Preferred Qualifications (Nice to Have)

• CS2 / Gaming Market Knowledge: Authentic pulse on CS2 skin marketplaces, loot box platforms, and gamer demographics.
• Alternative Traffic Networks: Experience buying traffic on native ad platforms (Taboola, Outbrain, Revcontent), specialized gaming DSPs, or direct publisher deals.

Why Join Us?

• Zero Bureaucracy: Fast-moving remote team where performance and execution win over corporate meetings and status updates.
• High-Growth Upside: Direct visibility with leadership and high performance-based upside for driving scaled, profitable user acquisition.