Media Buyer (iGaming) - US

Pack.com; Town of Florida (NY); Remote; USD 90,000 - 150,000; Full time

Job summary

Pack.com is seeking a Media Buyer with a battle-tested background in iGaming, sweepstakes, and gaming user acquisition. You will aggressively scale profitable user acquisition while navigating compliance walls, leveraging gaming DSPs, direct inventory, and creator traffic.

You will personally manage media strategies across CS2/gaming hubs, Twitch, Kick, and native networks, testing hooks and funnels to maximize LTV. Remote, fast-moving environment with performance-driven rewards.

Qualifications

• Proven track record managing paid media in iGaming, online casinos, or crypto-gaming platforms.
• Experience with direct-response campaigns and measuring impact on LTV.
• Comfort navigating compliance considerations and ad-network restrictions.

Responsibilities

• Niche Gaming & iGaming Channel Buying: programmatically buy and optimize media across gaming DSPs and direct publisher placements.
• Telegram, Discord & Community Traffic: run paid placements inside gaming channels and hubs.
• Influencer Paid-Media Amplification: whitelist and run posts with gaming creators and streamers.
• Alternative Traffic Networks: leverage native networks and programmatic video ads for gaming audiences.

Skills

Media buying

iGaming

Direct response

CRO

Analytics

Tools

A-Ads

Coinzilla

BuySellAds

Twitch

Kick

Taboola

Revcontent

Job description

The Mission

We aren’t looking for an agency e-commerce media buyer whose entire playbook relies on setting up basic Facebook catalog ads or broad Google Search campaigns. We need a battle-tested Media Buyer who understands the underground mechanics of iGaming, sweepstakes, and gaming user acquisition.

Your mission is simple: aggressively scale profitable user acquisition across Pack.com while protecting backend LTV. You know that standard ad networks hit compliance walls fast, so your edge lies in navigating grey-hat compliance, leveraging specialized gaming DSPs, buying direct inventory on CS2/gaming hubs, running Telegram/Discord ad networks, and amplifying creator traffic.

You will have direct ownership over capital, zero bureaucratic hand-holding, and total freedom to test high-converting hooks, native angles, and aggressive funnel setups. If you know how to bypass ad account friction, find unexploited traffic pockets, and turn high-intent gamers into high-LTV players, this is your playground.

Key Responsibilities

• Niche Gaming & iGaming Channel Buying: Programmatically buy and optimize media across crypto-gaming DSPs, specialized ad networks (e.g., A-Ads, Coinzilla, BuySellAds), high-traffic streaming networks (Twitch, Kick), and direct publisher placements across CS2 skin marketplaces, stat-trackers, and gaming wikis.
• Telegram, Discord & Community Traffic: Run performance-driven paid placements, native sponsorships, and direct response campaigns inside high-volume gaming, skin trading, and iGaming Telegram channels and Discord hubs.
• Influencer Paid-Media Amplification: Whitelist and run dark posts through mid-tier gaming creators and Kick/Twitch streamers, amplifying organic creator reach with paid budget.
• Alternative Traffic Networks: Leverage high-volume native networks (Taboola, Revcontent), pop/under networks, and programmatic video ad networks tailored for adult, gaming, and sweepstakes demographics.

• iGaming / Sweepstakes Direct Experience: Mandatory track record managing paid media campaigns directly within iGaming, online casinos, sweepstakes, sports betting, or crypto-gaming platforms.
• Proven Scale & Budget Management: Demonstrated history of managing tens (or hundreds) of thousands of dollars in monthly ad spend profitably.
• Technical Ad Setup & Compliance: Mastery of ad account structures, pixel tracking, server-to-server (S2S) tracking, cloaking/compliance workflows, and bypass strategies for platform restrictions.
• Direct-Response Mindset: Deep understanding of user psychology, conversion rate optimization (CRO), and direct-response advertising hooks that convert gamers and bettors.
• Data & Analytics Fluency: Ability to analyze raw campaign data, perform funnel attribution, and adjust bid strategies based on backend player value and LTV metrics rather than surface-level CTRs.

Preferred Qualifications (Nice to Have)

• CS2 / Gaming Market Knowledge: Authentic pulse on CS2 skin marketplaces, loot box platforms, and gamer demographics.
• Alternative Traffic Networks: Experience buying traffic on native ad platforms (Taboola, Outbrain, Revcontent), specialized gaming DSPs, or direct publisher deals.

Why Join Us?

• Zero Bureaucracy: Fast-moving remote team where performance and execution win over corporate meetings and status updates.
• High-Growth Upside: Direct visibility with leadership and high performance-based upside for driving scaled, profitable user acquisition.