Media Buyer

The Winter Companies; United States; Remote; USD 90.000 - 150.000; Vollzeit

Zusammenfassung

The Winter Companies in the United States is seeking a media buyer to own acquisition end to end, treating campaigns as P&L and driving profitable scale.

You will manage full paid social lifecycle, structure targeting, allocate budgets above $50k/month, optimize ROAS and CPL, and lead a relentless creative testing pipeline while expanding to new channels.

This fast-moving role requires a data-driven mindset, decisive action, and the ability to deliver results independently.

Qualifikationen

• 3+ years buying paid media at real scale ($50k+/month) in lead gen or performance marketing.
• Proven track record of scaling profitable spend against ROAS/CPL targets.
• Deep platform fluency and experience keeping accounts healthy through restrictions.
• Bias toward action: you test, you read data, you decide, you move.
• Bonus: multi-channel experience, lead-gen funnels, tracking/postback familiarity.

Aufgaben

• Full campaign lifecycle on paid social: structure, targeting, budget allocation, scaling, and kill decisions.
• Daily performance management: reading signals fast, killing losers, and pouring budget into winners.
• Constant creative testing pipeline: hooks, formats, offers, angles.
• Ad account health and compliance risk: keeping accounts alive and scaling in a policy-sensitive environment.
• Geo-level targeting optimization tied to performance data.
• Standing up and scaling additional acquisition channels beyond our primary platform.

Kenntnisse

Paid media buying

ROAS optimization

Budget management

Data-driven decisions

Multi-channel marketing

Lead generation

Tools

Facebook Ads

Google Ads

TikTok Ads

LinkedIn Ads

Conversion tracking

Jobbeschreibung

We’re a fast-scaling performance-marketing company in the home-services space, generating leads at volume through paid social and growing fast. We’re looking for a media buyer who owns acquisition end to end — someone who treats an ad account like their own P&L and pushes hard to scale profitable spend.

What you’ll do

• Full campaign lifecycle on paid social: structure, targeting, budget allocation, scaling, and kill decisions — all measured against ROAS and cost-per-lead.
• Daily performance management — reading signal fast, killing losers before they bleed, and pouring budget into winners the moment they prove out.
• A constant creative testing pipeline: hooks, formats, offers, angles.
• Ad account health and compliance risk — keeping accounts alive and scaling in a policy-sensitive environment.
• Geo-level targeting optimization tied to performance data.
• Standing up and scaling additional acquisition channels beyond our primary platform.

What we’re looking for

• 3+ years buying paid media at real scale ($50k+/month), ideally in lead gen or direct-response performance marketing.
• A track record of scaling profitable spend against ROAS/CPL targets — not vanity metrics.
• Deep platform fluency and real experience keeping accounts healthy through restrictions and policy.
• A bias toward action: you test, you read data, you decide, you move.
• Bonus: multi-channel experience, lead-gen funnels, tracking/postback familiarity.

How you’ll be measured

Blended CPL, ROAS, profitable spend scaled per month, account health, and how fast new channels start contributing.

This is not a seat-warmer role. We move fast, test relentlessly, and expect the person in this seat to bring results independently — not wait for direction.