Media Analytics & Insights Capability Lead

PepsiCo; Chicago (IL); On-site; USD 94,000 - 156,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Retirement plan

Dependent care accounts

Employee assistance program

Life insurance

Pay transparency

Job summary

PepsiCo is seeking a data-driven Analytics Lead to influence media ROI across the portfolio. You will lead analytics projects, drive insights, and collaborate with managers, peers, and stakeholders to optimize media investments.

The role emphasizes development of insights, use of mix models and real-time signals to improve media effectiveness and ROI, while guiding teams across brands within NA Media.

Qualifications

• Bachelor's degree required; advanced degrees preferred.
• 3+ years of relevant experience in quantitative analytics or data analysis.
• Experience in media data signals; media industry or agency experience is a plus.

Responsibilities

• Lead analytics-focused projects related to media mix modeling and real-time media optimization.
• Identify opportunities to improve data quality and governance for media reporting data.
• Coordinate data flow between media agencies, finance, and cross-functional teams.

Skills

Quantitative analytics

Data analysis

Excel

PowerPoint

Data visualization

Education

Bachelor's degree

Advanced degree preferred

Tools

Media Data Signals

Job description

PepsiCo is seeking a data-driven Analytics Lead to influence media ROI across the portfolio. You will lead analytics projects, drive insights, and collaborate with managers, peers, and stakeholders to optimize media investments.

The role emphasizes development of insights, use of mix models and real-time signals to improve media effectiveness and ROI, while guiding teams across brands within NA Media.