Media Analytics & Insights Capability Lead

PepsiCo Deutschland GmbH; Plano (TX); On-site; USD 94,000 - 156,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Disability coverage

Retirement plan

Paid time off

Job summary

PepsiCo is seeking a data-driven analytics leader in Plano, TX to drive media mix modeling, real-time optimization, and data governance across brands. You’ll influence ROI and guide stakeholders with insights that shape media investments.

With 3+ years in quantitative analytics, you’ll leverage Excel, PowerPoint, and analytics software to deliver actionable results and drive cross-functional collaboration in a fast-paced environment.

Qualifications

• Bachelor's Degree Required, Advanced Degrees preferred
• 3+ years of relevant experience in quantitative analytics and/or data analysis
• Media industry or agency experience preferred; CPG-specific a plus
• Experience with Media Data Signals strongly preferred
• Solid organizational and project management skills with the ability to manage multiple projects at once delivering strong, detailed execution
• Data visualization skills desirable
• Self-starter, able to work independently and build connections with key stakeholders on projects
• Ability to collaborate with others for a better solution
• High degree of functional proficiency with Excel, PowerPoint, and data analytics software
• Strong Written and Verbal Communication Skills

Responsibilities

• Lead analytics-focused projects related to media mix modeling, real-time media optimization and data governance.
• Identify opportunities to develop, test, and deploy data quality process enhancements and controls to improve availability and actionability of media reporting data
• Understand and manage data flow between all key providers including media agency/partners, finance, cross-functional measurement teams and media/marketing teams.
• Candidate will be required to work efficiently and effectively across multiple brands – building on the feedback from manager and cross functional partners.
• Ability to work in a fast paced environment, matrix org, adapt to changes and effectively work and collaborate on cross-functional teams.
• Prioritize own and potentially team’s workload to meet both ad-hoc business needs/requests as well as deliver core media insights against cadenced timelines.
• Lead and develop team member(s) in driving strategic and actionable insights through data analysis.

Skills

Media analytics

Data visualization

Excel

PowerPoint

Communication skills

Project management

Education

Bachelor's degree

Advanced degree

Tools

Analytics software

Job description

PepsiCo is seeking a data-driven analytics leader in Plano, TX to drive media mix modeling, real-time optimization, and data governance across brands. You’ll influence ROI and guide stakeholders with insights that shape media investments.

With 3+ years in quantitative analytics, you’ll leverage Excel, PowerPoint, and analytics software to deliver actionable results and drive cross-functional collaboration in a fast-paced environment.