Manager, Media Performance & Analytics

ASU Enterprise Partners; Scottsdale (AZ); Hybrid; USD 95.000 - 135.000; Vollzeit

Benefits dieser Stelle

Hybrid work schedule

Medical, dental, and vision insurance

401(k) with employer match

Paid vacation

Parental leave

Tuition reductions

Cell phone reimbursement

Zusammenfassung

Arizona State University is seeking a Manager, Media Performance & Analytics to lead day-to-day analysis of paid media campaigns. You will optimize spend, report to leadership, and collaborate with agency partners to drive measurable outcomes.

The role requires 5+ years in marketing with hands-on media planning/buying, and expertise in Power BI or Looker Studio. A hybrid work model and comprehensive benefits are offered.

Qualifikationen

• Bachelor's degree in Marketing, Communications, or Business Administration.
• 5+ years of experience in a marketing role, preferably with paid media.
• Hands-on experience with digital media planning and buying platforms.
• Experience with Looker Studio or Power BI for reporting.
• Experience with attribution models: last, first, assisted, linear, time decay, data driven.
• Strong problem-solving ability and collaboration skills.
• Ability to maintain confidentiality and follow brand guidelines.

Aufgaben

• Manage day-to-day liaison between clients and agency for media reporting and optimization.
• Review agency campaign recommendations and provide client guidance.
• Create reports and generate insights on campaign performance vs budget and KPIs.
• Identify trends and opportunities for improved performance with agency partners.
• Partner with Data Science and Analytics to define dashboards and requirements.
• Communicate complex data with visualizations and compelling data storytelling.
• Stay updated on industry trends and emerging technologies.

Kenntnisse

Digital media planning

Media buying

Data visualization

Power BI

Looker Studio

Attribution models

Communication

Team collaboration

Problem solving

Confidentiality

Ausbildung

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Power BI

Looker Studio

Jobbeschreibung

Manager, Media Performance & AnalyticsReporting to the Director, Marketing Data Analytics, the Manager, Media Performance & Analytics is responsible for the daily analysis of paid media campaign performance, delivering optimization recommendations, and contextualizing results to enterprise/college/unit level leadership and marketing professionals (“clients”) on a regular basis. This role also supports quality assurance of campaign setup.The ideal candidate has a strong demonstrated experience with buying media in advertising platforms (e.g., Google Ads, Meta Business Manager) and using measurement tools (e.g., Google Analytics), along with the ability to build compelling, digestible presentations for stakeholders using data visualization tools such as Data Studio or Power BI.This position serves as a liaison between the clients and the agency responsible for media planning and execution, providing regular performance updates and optimization guidance. The Manager will be accountable for cross-functional collaboration and relationship management, working closely with internal teams and agency partners to leverage data in measuring and optimizing campaign performance.The ASU Outreach Hub is a unique specialty firm with ASU Enterprise Partners. We support ASU by expanding itsreach to more domestic and international constituents, creating more fans and supporters. We deploy creative, targeted, data-driven marketing and engagement solutions, like websites, email campaigns, affinity programs and media buys, that deliver measurable outcomes.What you’ll doResponsible for the day-to-day management and primary liaison between clients and the agency related to media reporting and optimizationManages processes across teams, including the direction of media plan and strategy implementation, campaign structure, media budgets, and performance reportingWorks closely with the Director, Marketing Data Analytics, Sr. Director, Media Services and agency partner, reviewing agency campaign recommendations, and provides recommendations to the clientWorks closely with agency partners to ensure that media spend allocation is effective and budget targets are achieved, making recommendations for shift in spend when necessaryCreates reports, analyzing and generating insights of campaign performance against budget and KPIsIdentifies trends and insights, and collaborates with agency on opportunities for improved performancePartners with Applied Data Science and Analytics team as the primary stakeholder for client dashboards, outlining requirements designed to support scalability and client satisfactionEffectively communicates complex data and findings at all levels of the organization using compelling visualizations and data story tellingCollaborates with paid media and analytics experts across ASU Enterprise Partners to create a more streamlined approach of best practices, ASU Enterprise Partners-wide strategy, and transparencyLeverages AI tools where appropriate to improve speed and scale across reporting, deck building, QA, and related workflowsBe responsible for and own the understanding of paid media campaign performance from impression to conversionSupport ongoing analytics needs of the business such as AB test strategy and measurement, conducting ad-hoc analysis, etc.Ensure 1st-party data collection is consistent following established UTM structureEstablish and monitor performance thresholds that trigger automatic notifications to various stakeholders to be aware of performance driftsStay up-to-date with industry trends, emerging technologies, and consumer behaviors to identify opportunities and potential challengesWhat you'll needHands-on experience with digital media planning and buying platforms, including paid search, paid social, display and performance maxExperience in leveraging data visualization tools such as Looker Studio or Power BI to generate reportsExperience using a variety of attribution models – last, first, assisted, linear, time decay, data driven etc.Excellent problem-solving skills with a curious demeanorEvidence of ability to translate written and verbal requests and communicate while working as an individual contributor and in a team environmentAbility to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect informationExcellent listening skills with a strong ability to read people and adapt working style, communication, and responses accordinglyAbility to follow brand guidelinesProficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint), online workspaces (Google Drive), and video conference coordination (Zoom)Be highly organized and possesses a strong attention to detail while taking initiative to set priorities for multiple projects while being flexibleTeam-oriented strategist able to effectively manage complex situations involving numerous and sometimes competing constituenciesAn advocate’s belief in the vision of ASU as the New American UniversityComfortable presenting to clients, with a professional, service-oriented approach to building relationshipsRelevant qualificationsBachelor's degree in a field appropriate to the area of assignment such as Marketing or CommunicationsFive (5) or more years of experience in a marketing role, preferably with a focus in paid media account managementPreferred education and experienceBachelor's degree in Marketing, Communication or Business AdministrationPrevious experience working in an advertising agency environment (or similar) where multi-tasking is crucialBenefitsHybrid work schedule. We work from home two days a week!Comprehensive benefits package, including medical, dental, and vision insurance401(k) plan with matching employer contribution22 days of vacation time11 holidays, including your birthdayParental leaveSignificant tuition reductionsProfessional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest$30 bi-weekly cell phone reimbursementAbout ASU Enterprise PartnersASU Enterprise Partners is a nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University’s reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, SkySong Innovations and University Realty.ASU Enterprise Partners is home to several Centers of Excellence whose purpose is to provide professional services to its affiliates. The Centers of Excellence include Finance, General Counsel, Investments, Public Relations and Strategic Communications, Human Resources, Facilities and Operations, Data Analytics and Insights Planning, Budgeting and Strategy, and Technology and Solutions.At ASU Enterprise PartnersWe serveASU and one another with integrity, trust and compassionWe engagestep up, own it, collaborateWe innovate.continuously, fearlessly, make decisions and take risksWe carethat everyone feels respected and valued for who they areASU Enterprise Partners is an Equal Opportunity Employer