Media Performance & Analytics Manager — Hybrid, Data-Driven

Arizona State University; Scottsdale (AZ); Hybrid; USD 95.000 - 135.000; Vollzeit

Benefits dieser Stelle

Hybrid work schedule

Medical, dental, and vision insurance

401(k) with employer match

Paid vacation

Parental leave

Tuition reductions

Cell phone reimbursement

Zusammenfassung

Arizona State University is seeking a Manager, Media Performance & Analytics to lead day-to-day analysis of paid media campaigns. You will optimize spend, report to leadership, and collaborate with agency partners to drive measurable outcomes.

The role requires 5+ years in marketing with hands-on media planning/buying, and expertise in Power BI or Looker Studio. A hybrid work model and comprehensive benefits are offered.

Qualifikationen

• Bachelor's degree in Marketing, Communications, or Business Administration.
• 5+ years of experience in a marketing role, preferably with paid media.
• Hands-on experience with digital media planning and buying platforms.
• Experience with Looker Studio or Power BI for reporting.
• Experience with attribution models: last, first, assisted, linear, time decay, data driven.
• Strong problem-solving ability and collaboration skills.
• Ability to maintain confidentiality and follow brand guidelines.

Aufgaben

• Manage day-to-day liaison between clients and agency for media reporting and optimization.
• Review agency campaign recommendations and provide client guidance.
• Create reports and generate insights on campaign performance vs budget and KPIs.
• Identify trends and opportunities for improved performance with agency partners.
• Partner with Data Science and Analytics to define dashboards and requirements.
• Communicate complex data with visualizations and compelling data storytelling.
• Stay updated on industry trends and emerging technologies.

Kenntnisse

Digital media planning

Media buying

Data visualization

Power BI

Looker Studio

Attribution models

Communication

Team collaboration

Problem solving

Confidentiality

Ausbildung

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Power BI

Looker Studio

Jobbeschreibung

Arizona State University is seeking a Manager, Media Performance & Analytics to lead day-to-day analysis of paid media campaigns. You will optimize spend, report to leadership, and collaborate with agency partners to drive measurable outcomes.

The role requires 5+ years in marketing with hands-on media planning/buying, and expertise in Power BI or Looker Studio. A hybrid work model and comprehensive benefits are offered.