Manager, Media Analytics

Sharkninja; Needham (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

SharkNinja, a global product design and technology company headquartered in Needham, MA, seeks a Manager, Media Analytics to lead predictive measurement of media investments across channels and to build forward-looking models for smarter decision-making.

The role is part of a Global Marketing Analytics Team supporting US, Canada, MX/LatAm, and European markets, including the UK. This position requires balancing rigor with pragmatism to influence media strategy and growth.

Responsibilities

• Predictive Modeling: Build and maintain predictive and forecasting models—spanning MMM, attribution, and incrementality—to anticipate media performance and guide allocation decisions before results are final.
• KPI Measurement: Own the metrics that matter, ensuring media activity is measured against clear goals and forecasted with increasing precision over time, and that agency partners are held accountable against these benchmarks through robust governance and performance management.
• Cross-Channel Optimization: Partner with internal teams and agencies to pivot strategies based on real-time insights and forward-looking model outputs.
• Audience and Creative Effectiveness: Partner with internal teams and agencies to analyze audience and creative effectiveness across SharkNinja’s product categories, leading with data-informed insights.
• Brand & Talent Evaluation: Monitor and report out on brand health and ambassador performance by analyzing consumer sentiment data, ensuring celebrity investments align with SharkNinja's brand identity and drive measurable advertising lift.

Job description

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Position Overview

We're seeking a Manager, Media Analytics to lead predictive measurement of our media investments across channels—building forward-looking models that anticipate performance, uncover insights, and fuel smarter, faster decisions.

This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal Manager, Media Analytics will thrive in SharkNinja's fast-moving culture — balancing rigor with pragmatism, and using predictive data not only to measure performance but to influence decisions and spark the next opportunity.

This position covers Manager-level roles across our AMER team (Needham, MA, HQ), aligned to the Shark and Ninja brands in the US, Canada, and MX/LatAm markets, and our EMEA team (London, UK), aligned to the UK, France/Germany and other European markets.

Key Responsibilities

• Predictive Modeling: Build and maintain predictive and forecasting models—spanning MMM, attribution, and incrementality—to anticipate media performance and guide allocation decisions before results are final.
• KPI Measurement: Own the metrics that matter, ensuring media activity is measured against clear goals and forecasted with increasing precision over time, and that agency partners are held accountable against these benchmarks through robust governance and performance management.
• Cross-Channel Optimization: Partner with internal teams and agencies to pivot strategies based on real-time insights and forward-looking model outputs.
• Audience and Creative Effectiveness: Partner with internal teams and agencies to analyze audience and creative effectiveness across SharkNinja’s product categories, leading with data-informed insights.
• Brand & Talent Evaluation: Monitor and report out on brand health and ambassador performance by analyzing consumer sentiment data, ensuring celebrity investments align with SharkNinja's brand identity and drive measurable advertising lift.