Media Analytics Manager: Insight-Driven ROI

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 100,000 - 120,000; Full time

Job summary

Lowe's Companies, Inc. is looking for a Manager, Media Analytics to lead measurement and optimization of media investments. This role is crucial in translating complex data into actionable insights that drive Lowe's marketing strategies and enhance media performance across various channels.

The ideal candidate should possess a Bachelor's in a related field along with substantial experience in media analytics, and demonstrate strong data storytelling abilities. This position is based in Mooresville, North Carolina.

Qualifications

• 5 years of experience in Marketing, Media, or a related field.
• 5-8 years in media analytics or marketing performance.
• 1-3 years of leadership experience.

Responsibilities

• Drive media performance strategy and establish success frameworks.
• Translate media insights into strategic recommendations.
• Influence budget allocation and optimization decisions.

Skills

Strong understanding of digital media ecosystems

Expertise in reporting and visualization tools

Proficiency in Excel

Strong project management skills

Data storytelling

Education

Bachelor's degree in Analytics, Marketing, or related field

Tools

Tableau

Power BI

Excel

SQL

Job description

Lowe's Companies, Inc. is looking for a Manager, Media Analytics to lead measurement and optimization of media investments. This role is crucial in translating complex data into actionable insights that drive Lowe's marketing strategies and enhance media performance across various channels.

The ideal candidate should possess a Bachelor's in a related field along with substantial experience in media analytics, and demonstrate strong data storytelling abilities. This position is based in Mooresville, North Carolina.