Digital Campaign & Analytics Analyst

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 62,000 - 103,000; Full time

Benefits offered by this job

401k with up to 4.25% match

Discounted Employee Stock Purchase Pan

Tuition-Free Education

10-week Maternity/Parental Leave

10% Associate Discount

Job summary

Lowe’s Companies, Inc. in Mooresville, NC seeks an Analyst-Digital Engagement to plan and execute digital events and campaigns, track outcomes, and collaborate with Marketing, Digital Production, and Digital Commerce teams to optimize the online customer experience.

The role focuses on gathering priorities, reporting, and applying data-driven insights to improve campaign performance across the digital ecosystem and align with enterprise priorities.

Qualifications

• Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable.
• 2+ years of relevant experience.
• 2+ years of experience in retail industry.
• Experience in 1 or more: Adobe Analytics, SQL, Power BI, MicroStrategy.
• Experience working across cross‑functional teams.

Responsibilities

• Plan or execute digital event, campaign, and promotional work of small to medium scope to support event and enterprise priorities across the digital ecosystem.
• Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
• Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
• Leverage campaign and promotional dashboards and build simple reports using data analysis platforms and customer experience management tools to interpret and communicate digital campaign performance.
• Gather site analytics and benchmarks and identify key performance indicators to improve on to optimize the end-to-end online customer experience.
• Identify opportunities for improvement in the campaign and promotional planning and execution processes to increase team efficiency and reduce bottlenecks, costs, and errors.

Skills

Adobe Analytics

SQL

Power BI

MicroStrategy

Cross-functional collaboration

Retail experience

Education

Bachelor’s degree in business administration, marketing, finance, or related field

Job description

Lowe’s Companies, Inc. in Mooresville, NC seeks an Analyst-Digital Engagement to plan and execute digital events and campaigns, track outcomes, and collaborate with Marketing, Digital Production, and Digital Commerce teams to optimize the online customer experience.

The role focuses on gathering priorities, reporting, and applying data-driven insights to improve campaign performance across the digital ecosystem and align with enterprise priorities.