Media Analytics Lead: Data-Driven Campaign Insights

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 73,000 - 101,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe seeks a Senior Analyst – Media Data in Chicago to provide analytic support and strategic guidance for client accounts. You will work with analytics and media teams to set measurable online and offline campaign objectives and ensure data quality across platforms.

You will troubleshoot data, translate requirements for engineers, and deliver actionable insights to optimize campaigns and inform future media decisions. Strong SQL and Python skills are essential.

Qualifications

• 2+ years in analytics within marketing or media.
• Strong understanding of paid-media data and reporting requirements.
• Experience validating or troubleshooting data with QA principles.
• Ability to translate business needs to data requirements.

Responsibilities

• Define campaign objectives and KPIs with analytics and media teams.
• Specify data tracking requirements and support measurement systems.
• Perform analyses to identify insights and inform media optimization.
• Bridge gaps between data engineering, analytics, and media stakeholders.
• Ensure data quality and coordinate issue resolution across teams.
• Collaborate with technical teams on data workflows and validation.
• Develop understanding of paid-media data, taxonomy, and reporting processes.
• Communicate technical concepts to non-technical partners clearly.
• Build knowledge on media performance to inform future decisions.

Skills

SQL

Data analysis

Quality Assurance

Communication

Python (PySpark)

Problem solving

Stakeholder management

Attention to detail

Education

Bachelor’s degree in Analytics/Statistics

Tools

Databricks

Snowflake

Python

Job description

Publicis Groupe seeks a Senior Analyst – Media Data in Chicago to provide analytic support and strategic guidance for client accounts. You will work with analytics and media teams to set measurable online and offline campaign objectives and ensure data quality across platforms.

You will troubleshoot data, translate requirements for engineers, and deliver actionable insights to optimize campaigns and inform future media decisions. Strong SQL and Python skills are essential.