Digital Analytics Specialist: Data-Driven Insights

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 73,000 - 113,000; Full time

Benefits offered by this job

Medical coverage

401k

Paid time off

Job summary

Publicis Groupe is seeking an Analytics Analyst to pull data from multiple sources and craft compelling client stories. You will deliver data-driven insights, build presentations, and collaborate with leaders to refine storytelling techniques.

We value hands-on experience with digital media analytics, strong communication, and advanced Excel skills. A background in marketing/advertising and agency settings is highly regarded.

Qualifications

• B.A. or B.S. in Math/Stats/CS/Marketing/Advertising or related field
• 2+ years experience with large data sets or quantitative/qualitative analysis
• Agency experience preferred
• Strong social media viz experience
• Knowledge of Digital Media/Advertising analytics
• Knowledge of Meta/TikTok Business Suite and Paid Social Metrics
• Strong communication and presentation skills
• Proficiency in MS Office (Word/Excel/PowerPoint)
• Ability to translate client needs into actionable solutions
• Knowledge of analytics tools and databases (GA, SQL, MS Access)
• Advanced Excel skills (macros, formulas, pivot tables)

Responsibilities

• Pull and arrange data from multiple sources to generate business insights
• Create thoughtful presentations and reports to tell the client story
• Work with Manager/Director to learn efficient data wrangling and storytelling techniques

Job description

Publicis Groupe is seeking an Analytics Analyst to pull data from multiple sources and craft compelling client stories. You will deliver data-driven insights, build presentations, and collaborate with leaders to refine storytelling techniques.

We value hands-on experience with digital media analytics, strong communication, and advanced Excel skills. A background in marketing/advertising and agency settings is highly regarded.