Media Analytics Lead: Campaign Optimization & Insights

Come Near; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Come Near is seeking an Associate Director, Media Analytics & Reporting to partner with the VP of Media and media partners to analyze paid campaigns, report on performance, and identify testing opportunities that drive growth for the He Gets Us initiative.

The role requires 10+ years in progressive media analytics, strong leadership, expertise in measurement approaches, audience segmentation, and the ability to translate data into actionable marketing strategies across channels, with remote work

Qualifications

• Ten or more years of media analytics, measurement, and reporting experience.
• Strong leadership and cross-functional collaboration skills.
• Deep knowledge of marketing analytics tools and data visualization.

Responsibilities

• Analyze paid media campaigns and report results to stakeholders.
• Develop audience segmentation and testing opportunities to drive growth.
• Collaborate with Product and Data teams on dashboards and data accuracy.
• Provide actionable recommendations to optimize marketing tactics.

Education

Bachelor’s degree in Business, Marketing, Statistics, or related field

Tools

Google Marketing Platform

Adobe Analytics

Adobe DTM

Google Analytics

Data Studio

Job description

Come Near is seeking an Associate Director, Media Analytics & Reporting to partner with the VP of Media and media partners to analyze paid campaigns, report on performance, and identify testing opportunities that drive growth for the He Gets Us initiative.

The role requires 10+ years in progressive media analytics, strong leadership, expertise in measurement approaches, audience segmentation, and the ability to translate data into actionable marketing strategies across channels, with remote work