Media Analytics Associate — Growth & Attribution

MINDGRUVE

San Diego (CA)

Hybrid

USD 85,000 - 125,000

Full time

14 days+

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Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with matching

Flexible Spending Account

Job summary

Mindgruve, a global digital agency, seeks a media analytics professional to monitor and optimize paid media campaigns across platforms. You’ll partner with analytics to build dashboards, track KPIs such as reach, impressions, and ROAS, and ensure data accuracy across channels.

The role involves client-facing insights and shaping future budgeting and performance models. The ideal candidate has 3–5 years in media analytics or digital marketing, familiarity with Google Ads, Meta, LinkedIn, TikTok,

Qualifications

Bachelor's degree in Marketing, Advertising, Business, Statistics, Economics, Communications, or a related field.
3–5 years of experience in media analytics, digital marketing, advertising, marketing research, or a related discipline.
Experience working in an advertising agency or relevant brand environment.
Familiarity with media platforms such as Google Ads, Meta, LinkedIn, TikTok, DV360, The Trade Desk, or similar.
Understanding of attribution methodologies, customer journey analysis, and media measurement frameworks.

Responsibilities

Monitor and analyze campaign performance across paid media channels.
Partner with analytics team to develop and update dashboards and performance summaries.
Track KPIs including reach, frequency, impressions, engagement, traffic, conversions, ROAS, ROI, and CAC.
Ensure accuracy and consistency of campaign data across platforms.
Identify trends, patterns, and opportunities within campaign and customer data.
Analyze media performance across channels including paid search, social, display, video, CTV, audio, emerging and traditional media.
Partner with analytics team to identify client growth opportunities through attribution and incrementality measurement.
Utilize analytics and reporting tools to gather, organize, and interpret campaign data.
Maintain reporting templates and dashboards to improve efficiency and consistency.
Support client meetings with performance updates and analytical insights.
Present findings and recommendations clearly to internal and client stakeholders.
Support data integration between media platforms, CRM systems, and analytics environments.
Evaluate historical campaign performance to support future planning decisions.
Contribute to forecasting, budget allocation, and performance modeling exercises.
Help validate media plans against campaign objectives and business goals.