Associate Director, Media Analytics — Lead Data-Driven Campaigns

Inizio Evoke; New Philadelphia (PA); On-site; USD 130,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k) plan

Tuition reimbursement

Flexible time off

Job summary

Inizio Evoke is seeking an Associate Director of Media Analytics to turn media data into actionable recommendations that boost campaign performance. The role leads day-to-day analytics for media campaigns and collaborates with Strategy, Creative, MarTech, and Client Services to tie activity to audience behavior and commercial impact.

You will mentor analysts, develop training materials, and partner with cross-functional teams to advance media analytics and reporting capabilities.

Qualifications

• 6+ years in media analytics or performance measurement, preferably in an agency.
• Hands-on analysis turning findings into optimization recommendations.
• Experience mentoring junior analysts and building analytical capabilities.

Responsibilities

• Lead daily media analytics support for assigned client accounts.
• Translate business and media goals into measurement strategies and reporting requirements.
• Present performance findings and recommended actions to clients and teams.
• Partner with Analytics, Media, Data and Data Science teams to advance capabilities.
• Measure performance across paid media channels and define KPIs, benchmarks, and test plans.
• Develop dashboards and recurring reports that prioritize insights over volume.

Skills

Media analytics

Mentoring

Partnerships

Paid media

GA4/Adobe Analytics

Education

Bachelor's degree

Tools

GA4

Adobe Analytics

Campaign Manager 360

Google Ads

Meta

DSPs

GTM

Job description

Inizio Evoke is seeking an Associate Director of Media Analytics to turn media data into actionable recommendations that boost campaign performance. The role leads day-to-day analytics for media campaigns and collaborates with Strategy, Creative, MarTech, and Client Services to tie activity to audience behavior and commercial impact.

You will mentor analysts, develop training materials, and partner with cross-functional teams to advance media analytics and reporting capabilities.