Associate Media Director, Performance Media

ad+one; Milwaukee (WI); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid schedule

Job summary

ad+one seeks an Associate Media Director, Performance Marketing to lead full-funnel media strategy and performance across paid social, search, programmatic, CTV and emerging channels in Milwaukee.

You will drive data-driven planning, analytics and client leadership across diverse client portfolios, mentored by senior leadership. Hybrid in-office schedule three days weekly, with strong growth opportunities.

Qualifications

• 6–8+ years of experience in performance marketing within an agency environment.
• Strong experience across paid social, paid search, programmatic, CTV, and omnichannel media planning.
• Proven client-facing presentation and mentoring capabilities.

Responsibilities

• Lead development and execution of integrated, cross-channel media strategies across paid social, search, programmatic, CTV, and digital media platforms.
• Translate client business goals into measurable media plans, KPI frameworks, audience strategies, and optimisation approaches.
• Oversee campaign performance, pacing, budget allocation, and ongoing optimisation across multiple accounts.
• Utilise GA4 and platform reporting tools to analyse performance, audience behaviour, attribution, and conversion trends.
• Develop testing roadmaps across audiences, creative, landing pages, and channels to improve performance and efficiency.
• Present strategic insights, reporting, and recommendations to clients and internal stakeholders.
• Serve as a senior client-facing lead and trusted strategic partner across assigned accounts.
• Partner with analytics, creative, account, and media teams for alignment across campaigns.
• Mentor and support junior team members across strategy, analytics interpretation, and client communication.
• Drive process improvement, operational efficiency, and a culture of continuous optimisation.

Skills

Performance marketing

Digital media strategy

Analytics

Client leadership

GA4

Cross-channel planning

Mentoring

Tools

GA4

Looker Studio

Skai

Salesforce

HubSpot

Shopify

Job description

Associate Media Director, Performance Media

Our client, a growing integrated marketing agency, is seeking an Associate Media Director, Performance Marketing to lead full-funnel media strategy and performance initiatives across a diverse portfolio of clients. This role will focus on driving measurable business results through data-driven media planning, optimisation, analytics, and client leadership across paid social, paid search, programmatic, CTV, and emerging digital channels.

Responsibilities

• Lead development and execution of integrated, cross-channel media strategies across paid social, search, programmatic, CTV, and digital media platforms
• Translate client business goals into measurable media plans, KPI frameworks, audience strategies, and optimisation approaches
• Oversee campaign performance, pacing, budget allocation, and ongoing optimisation initiatives across multiple accounts
• Utilise GA4 and platform reporting tools to analyse campaign performance, audience behaviour, attribution, and conversion trends
• Develop testing roadmaps across audiences, creative, landing pages, and channels to improve performance and efficiency
• Present strategic insights, reporting, and recommendations to clients and internal stakeholders
• Serve as a senior client-facing lead and trusted strategic partner across assigned accounts
• Partner closely with analytics, creative, account, and media teams to ensure alignment across integrated campaigns
• Mentor and support junior team members across strategy, analytics interpretation, and client communication
• Drive process improvement, operational efficiency, and a culture of continuous optimisation

Requirements

• 6-8+ years of experience in performance marketing, digital media strategy, analytics, or integrated media within an agency environment
• Strong experience across paid social, paid search, programmatic, CTV, and omnichannel media planning
• Deep understanding of Google Analytics 4, attribution, conversion analysis, and performance measurement methodologies
• Hands-on experience with platforms/tools such as Meta Ads Manager, Google Ads, DSPs, Looker Studio, Skai, Salesforce, HubSpot, or Shopify
• Proven experience managing large media budgets and multiple client accounts simultaneously
• Strong client-facing presentation and communication skills
• Experience mentoring or leading junior team members
• Strong analytical, organisational, and problem-solving abilities
• Ability to thrive in a fast-paced, collaborative agency environment

Additional Information

• Hybrid schedule - in office 3 days a week
• Strong growth opportunity within a collaborative and entrepreneurial agency environment