Media Analytics Associate — Growth & Insights

Mindgruve; San Diego (CA); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Flexible spending account

Life and accident plans

Job summary

Mindgruve is seeking a data-driven Media Analytics professional to join our advertising team. In this role you will monitor and optimize paid media campaigns, collaborate with analytics to produce recurring reports, and translate data into actionable insights for clients across industries.

You will work with platforms like Google Ads, Meta, LinkedIn, TikTok, DV360, and The Trade Desk, tracking KPIs, ROAS, and ROI while maintaining reporting templates and participating in forecasting and budget

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Statistics, Economics, Communications, or a related field
• 3–5 years of experience in media analytics, digital marketing, advertising, marketing research, or related discipline
• Experience in an advertising agency or brand environment
• Familiarity with media platforms such as Google Ads, Meta, LinkedIn, TikTok, DV360, The Trade Desk
• Understanding of attribution methodologies, customer journey analysis, and media measurement frameworks

Responsibilities

• Monitor and analyze campaign performance across paid media channels
• Partner with the analytics team to develop and update recurring reports, dashboards, and performance summaries
• Track KPIs including reach, frequency, impressions, engagement, traffic, conversions, ROAS, ROI, and CAC
• Ensure accuracy and consistency of campaign data across platforms
• Identify trends, patterns, and opportunities within campaign and customer data
• Analyze media performance across channels (paid search, social, display, video, CTV, audio, emerging, traditional)
• Partner with analytics to identify client growth opportunities through attribution and incrementality measurement
• Utilize analytics and reporting tools to gather, organize, and interpret campaign data
• Maintain reporting templates and dashboards to improve efficiency and consistency
• Support client meetings with performance updates and analytical insights
• Present findings and recommendations to internal and client stakeholders
• Support data integration between media platforms, CRM systems, and analytics environments
• Evaluate historical campaign performance to support future planning decisions
• Contribute to forecasting, budget allocation, and performance modeling exercises
• Help validate media plans against campaign objectives and business goals

Skills

Analytics

Campaign optimization

Data storytelling

Cross-channel analysis

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

DV360

The Trade Desk

Education

Bachelor's degree in Marketing, Advertising, Business, Statistics, Economics, Communications, or a related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

DV360

The Trade Desk

Job description

Mindgruve is seeking a data-driven Media Analytics professional to join our advertising team. In this role you will monitor and optimize paid media campaigns, collaborate with analytics to produce recurring reports, and translate data into actionable insights for clients across industries.

You will work with platforms like Google Ads, Meta, LinkedIn, TikTok, DV360, and The Trade Desk, tracking KPIs, ROAS, and ROI while maintaining reporting templates and participating in forecasting and budget