Media Analyst I

MINDGRUVE; San Diego (CA); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with matching

Flexible Spending Account

Job summary

Mindgruve, a global digital agency, seeks a media analytics professional to monitor and optimize paid media campaigns across platforms. You’ll partner with analytics to build dashboards, track KPIs such as reach, impressions, and ROAS, and ensure data accuracy across channels.

The role involves client-facing insights and shaping future budgeting and performance models. The ideal candidate has 3–5 years in media analytics or digital marketing, familiarity with Google Ads, Meta, LinkedIn, TikTok,

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Statistics, Economics, Communications, or a related field.
• 3–5 years of experience in media analytics, digital marketing, advertising, marketing research, or a related discipline.
• Experience working in an advertising agency or relevant brand environment.
• Familiarity with media platforms such as Google Ads, Meta, LinkedIn, TikTok, DV360, The Trade Desk, or similar.
• Understanding of attribution methodologies, customer journey analysis, and media measurement frameworks.

Responsibilities

• Monitor and analyze campaign performance across paid media channels.
• Partner with analytics team to develop and update dashboards and performance summaries.
• Track KPIs including reach, frequency, impressions, engagement, traffic, conversions, ROAS, ROI, and CAC.
• Ensure accuracy and consistency of campaign data across platforms.
• Identify trends, patterns, and opportunities within campaign and customer data.
• Analyze media performance across channels including paid search, social, display, video, CTV, audio, emerging and traditional media.
• Partner with analytics team to identify client growth opportunities through attribution and incrementality measurement.
• Utilize analytics and reporting tools to gather, organize, and interpret campaign data.
• Maintain reporting templates and dashboards to improve efficiency and consistency.
• Support client meetings with performance updates and analytical insights.
• Present findings and recommendations clearly to internal and client stakeholders.
• Support data integration between media platforms, CRM systems, and analytics environments.
• Evaluate historical campaign performance to support future planning decisions.
• Contribute to forecasting, budget allocation, and performance modeling exercises.
• Help validate media plans against campaign objectives and business goals.

Skills

Media analytics

Digital marketing

Advertising

Marketing research

Attribution methodologies

Customer journey analysis

Media measurement frameworks

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

DV360

The Trade Desk

Education

Bachelor's degree in Marketing, Advertising, Business, Statistics, Economics, Communications, or a related field

Tools

DV360

The Trade Desk

Google Ads

Meta Ads

LinkedIn Ads

Job description

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

What You’ll Do Here

• Monitor and analyze campaign performance across paid media channels
• Partner with the analytics team to develop and update recurring reports, dashboards, and performance summaries for internal stakeholders and clients
• Track key performance indicators (KPIs) including reach, frequency, impressions, engagement, traffic, conversions, ROAS, ROI, and customer acquisition metrics.
• Ensure accuracy and consistency of campaign data across platforms
• Identify trends, patterns, and opportunities within campaign and customer data
• Analyze media performance across channels including paid search, social media, display, video, CTV, audio, emerging, and traditional media.
• Partner with the analytics team to identify client growth opportunities through attribution and incrementality measurement initiatives
• Utilize analytics and reporting tools to gather, organize, and interpret campaign data
• Maintain reporting templates and dashboards to improve efficiency and consistency
• Support client meetings with performance updates and analytical insights when needed
• Present findings and recommendations in a clear, concise manner to internal and client stakeholders
• Support data integration efforts between media platforms, CRM systems, and analytics environments
• Evaluate historical campaign performance to support future planning decisions
• Contribute to forecasting, budget allocation, and performance modeling exercises
• Help validate media plans against campaign objectives and business goals

We Need a Person With

• Bachelor's degree in Marketing, Advertising, Business, Statistics, Economics, Communications, or a related field
• 3–5 years of experience in media analytics, digital marketing, advertising, marketing research, or a related discipline
• Experience working in an advertising agency or relevant brand environment
• Familiarity with media platforms such as Google Ads, Meta, LinkedIn, TikTok, DV360, The Trade Desk, or similar
• Understanding of attribution methodologies, customer journey analysis, and media measurement frameworks

Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)

Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Thought Leadership from the Brightest Minds in the Industry .