Market Account Executive

RadioJobs; Florence (SC); On-site; USD 33,000 - 45,000; Full time

Benefits offered by this job

Commissions plan

Medical insurance

Dental & vision

401K with match

Paid time off

Parental leave

Employee referral

Job summary

Cumulus Media in Florence, SC is seeking a motivated Multimedia Account Executive who thrives in a competitive environment. You will manage relationships with local and regional businesses, selling advertising across broadcast, digital, and events.

The ideal candidate has 1–2 years of outside sales, preferably in media, with strong digital advertising knowledge, excellent communication, and a drive to exceed quotas.

Qualifications

• 1–2 years of outside sales experience; media sales preferred.
• Degree in marketing, business, communications, or related field preferred.
• Proven success in media sales (broadcast and digital).
• Strong knowledge of digital advertising, including programmatic, social, and mobile.

Responsibilities

• Prospect, qualify, and secure new business through networking, cold calling, referrals and client meetings.
• Manage CRM pipeline and ensure accurate forecasting.
• Sell advertising solutions across broadcast, digital, and events.
• Drive digital revenue through Cumulus digital assets (streaming, web, social).
• Develop multi-platform, integrated sales presentations; negotiate and close deals.
• Meet and exceed annual sales quotas through proactive engagement.
• Deliver presentations demonstrating multimedia solutions for client goals.
• Apply consultative selling to meet client objectives and maximize cross-channel opportunities.
• Deliver exceptional customer service.

Skills

Outside sales

Media sales

Digital advertising

Communication

Relationship building

Education

Marketing degree

Tools

CRM software

Advertising platforms

Job description

Company Overview

Cumulus | Florence, SC features 7 radio stations that are some of the most listened to in the Florence-Darlington area and the surrounding counties. Our stations include Magic 94.3, WYNN 106.3, Glory 98.5 & 540AM, Classic Country 100.1, Q100.5, and 102.1 The Fox. Each is heard "over the air" and "streaming" online by tens of thousands of listeners who tune in to hear their favorite musical artists, news, and important local events and information provided by our DJs. In addition, many are businesses advertise with us to effectively advertise their goods and services.

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences.

Position Overview

Cumulus Media | Florence, SC seeks motivated sales professionals for our Multimedia Account Executive role who thrive in competitive environments. The ideal candidate is a self-starter passionate about developing new business, building relationships and delivering results. If you excel at consultative selling and want to join a team that values creativity and performance, you may be the right fit to join our growing team in Florence, SC.

The Multimedia Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.

Key Responsibilities & Qualifications

Key Responsibilities:

• Prospect, qualify, and secure new business through networking, cold calling, referrals and client meetings.
• Conduct needs analysis, manage CRM pipeline, and ensure accurate forecasting.
• Sell advertising solutions across broadcast, digital, and events.
• Drive digital revenue through Cumulus digital assets (including streaming, web, social marketing services).
• Develop effective multi-platform, integrated sales presentations; ability to negotiate and close
• Meet and exceed annual sales quotas through proactive engagement.
• Deliver compelling presentations demonstrating multimedia solutions for client goals.
• Apply consultative selling techniques to meet client objectives and maximize cross-channel opportunities.
• Deliver exceptional customer service.

Qualifications:

• 1-2 years successful outside sales experience required, Media Sales preferred
• Associate or bachelor’s degree in marketing, Business, Communications, or related field preferred.
• Proven success in media sales (broadcast and digital).
• Strong knowledge of digital advertising, including programmatic, social, and mobile.
• Excellent communication, presentation, and relationship-building skills.
• Ability to thrive in a fast-paced, goal-driven environment.
• Valid driver’s license and reliable transportation.

Pay Range

USD $3,000.00 - USD $4,000.00 /Mo.

The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions

What We Offer

• Commission-based organization with uncapped earning potential and guaranteed income in year one of employment
• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
  Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).